Once upon a time a young maiden started a career in the world of content marketing and thought that strolling through a meadow with a basket full of SEO tips seemed like the beginning, middle, and end of a beautiful fairytale. Things were simple back in the day – and then reality struck. One day the maiden realized that she …
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Google tries to be as vigilant as it can be in weeding out black hat SEO practitioners, which is one of the reasons why they update their algorithm on such a regular basis and also why they will penalize websites caught using black hat tactics, such as keyword stuffing or link farming. Black hat SEO is defined as any tactic …
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Our CSO, Omar Kattan is hitting the speaking circuit again, this time on 25 November and in support of UAE Innovation Week to discuss the future of Search. Over the last year, the UAE has prioritized innovation mainly to keep its competitive edge in the region and to boost its diversification efforts. We’re proud to have been asked to participate and …
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We’re delighted to announce that the National Bank of Abu Dhabi (NBAD) has appointed Sandstorm Digital FZE as their search and content marketing agency of choice. The announcement came in late September after a few months of pitching against other well known agencies in the region. We’re delighted with this news and look forward to working hand in hand with …
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Any company embarking on building and growing its digital brand needs to have a content creation calendar. After all, success is no longer about randomly creating content. Instead, it’s about having a forward-thinking plan, defining when content will be created, and most importantly, outlining the internal and external resources you’ll need to take your company’s content to the next level. …
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Last week, during the prestigious annual Asian Leadership Awards, our MD & CSO was bestowed with “Asia’s Most Influential Media Professional” award. This is a great testament to his work and dedication to our industry, not only in Asia, but also globally. Well done and well deserved.
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No one outside of Google really knows how the super search engine decides how to rank websites, but every now and again, the real world is given snippets of information. The latest bit of info to emerge is that Google may begin to give preferential treatment to websites that contain structured data. If you are worried about your website rankings, …
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Data analysis for lead generation. Mining data to better understand consumer purchasing patterns. Filtering retail data to power marketing and sales strategies. The uses for data analytics are many. When you combine predictive technology with data analysis, you have a powerful platform indeed. It is no wonder the predictive analytics startup sector is booming. From developer APIs and enterprise data …
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As the search engines get cleverer, SEO continues to evolve to such an extent that the best practices today are often very different from the methods that worked only a few years ago. Ultimately, Google strives to provide more relevant, higher quality search results by prioritizing user experience, and your brand needs to do the same if it wants to …
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Most businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility, establish authority and increase lead generation. However, many marketers have little to show for their efforts, and this is often due to not paying enough attention to the statistical data gathered from their digital marketing efforts. If you feel that …
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