Back in August 2013, Google unleashed the most comprehensive change to its search algorithm to date. Google calls the update Hummingbird because it is said to be fast and precise, just like a real hummingbird. Now that websites have had some time to adjust to Hummingbird, it has become obvious that Google is changing the way websites are seen in …
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In the field of conversion rate optimization, or CRO, web forms are one of the most important factors to pay attention to. That is because the main goal of a business website, namely conversion, is almost always reached by the filling in of a form. By optimizing your web forms you can increase the number of visitors that take action, …
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A potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize your chances of converting the lead, and how do you automate the process to save time and money? Leads go through five clearly identifiable stages as they turn into customers or clients. First they are leads, …
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Inbound marketing is a good strategy that yields results over a period of time. Content plays a central role in your inbound marketing efforts. It is good quality content that brings people to your website and helps you generate leads. Content quality is critical and it is here that people new to this style of marketing make mistakes. Here are …
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As organisms strive to survive in this changing world, the constant forces that assail them from the environment make all living creatures adapt. Failure to do so will often lead to extinction. This concept can be applied to the internet as well, especially Google, a multinational company that has found itself at the top of the food chain in the …
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One of the most effective forms of email marketing is the newsletter. It’s a way of providing subscribers with an in-depth look at your business. It’s also highly customizable, making it a great way to solidify your brand image by providing subscribers with useful, shareable information. Looking to start a newsletter or fine-tune an existing company newsletter? Consider the following …
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Despite the popularity of social media, email marketing is still the most effective way to communicate directly with your audience. Email open rates may have fallen over the years, but conversion rates remain consistent and reliable. Success rates will only apply to those who implement proven techniques, though, with ill-considered and generic emails going unopened. If you can follow some …
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If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached between Google and Twitter to allow Google direct access to the Twitter firehose (the term used to refer to the constant stream of data generated every second by Twitter users). …
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It can be hard for businesses or brands to build a personal relationship with an audience, because relationships usually happen between people, and businesses or brands are not people. One solution is to give a business or brand a more human face. Another is to use influencer marketing. An influencer is a person with his or her own sphere of …
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Google introduced apps into its search results recently. This means that mobile app developers can now create searchable content within their apps that then show up for search queries. To work with Android mobile app indexing, you need access to your app’s code and an understanding of how to write intents and filters for Android. This guide gets you started …
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