The Helpful Content Update is designed to reward websites that produce high-quality content, a powerful tool in SEO is understanding Google’s Helpful Content Guidelines, and I’m here to break it down for you. Guidelines at a Glance: Google’s Helpful Content Guidelines are a set of principles aimed at ensuring that the content we create not only ranks well but also …
Read MoreGoogle has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, serving, and most recently, ranking in Google Search. The dashboard can be found here: status.search.google.com. The Google Search Status Dashboard provides status information on the systems …
Read MoreDoes Incorrect HTML Placement Code Affect Your SEO?
According to Google’s John Mueller, the placement of HTML can significantly affect your ranking. He suggests, placing JavaScript code below the HTML header tag to ensure crawlers can fully understand your website. A Reddit user asked whether an HTML code placement can affect SEO, Mueller responds, and shares his advice in a Reddit thread: So, we know that HTML code …
Read MoreGoogle’s Helpful Content Update: What You Need To Know
Google started rolling out the new site-wide helpful content update On August 25th to ensure user-friendly content is the priority and not written solely for search engine ranking. This roll-out could take several weeks to complete. The ultimate objective of this update is to ensure users find high-quality content, aiming to encourage content that feels authentic and useful in search. …
Read MorePathways- A next Generation AI architecture: 5 Things You Need To Know
Pathways is a new machine learning system being developed by Google Research, that will handle many tasks at once, more efficiently. This is remarkable progress in the field of artificial intelligence. Watch Youtube video Introducing Pathways here. 5 things you need to know about the next generation AI architecture, Pathways: Today’s AI systems are trained to do only one thing. …
Read MoreCountless small businesses use local search engine optimization (SEO) to attract new customers and increase their market presence. This digital marketing strategy is designed to increase a business’s organic, unpaid visibility in search engine results pages (SERPs) for search queries with local intent. If you own a small business, though, you might be skeptical of local SEO and whether it’s …
Read MoreSelling online involves more than just purchasing a domain, finding a few products, and tossing up an e-commerce site. Creating a successful online store involves careful planning and the development of a seamless navigation process which makes it easy for customers to follow through with purchasing from you. In addition to this, it’s also important to establish trust and offer …
Read MoreHow to Rank Your Business’s Website in Google’s Featured Snippets (Answer Boxes)
You can generate more organic search traffic for your business’s website by optimizing it for Google’s featured snippets. Found above Google’s standard website listings, it yields a high click-through rate (CTR) and equally high volume of traffic. Unfortunately, many webmasters overlook featured snippets as a source of traffic, focusing their search engine optimization (SEO) efforts on traditional listings instead. Incorporating …
Read MoreKeeping track of all the changes in search engine algorithms is difficult. When you think you understand SEO, something new comes along that makes you reconsider your whole strategy. While some SEO techniques have remained the same for a few years, there are some emerging SEO trends and tactics that you can’t ignore. Here, we’ve broken down some of the …
Read MoreSearch intent is sometimes called keyword intent. It refers to what users want when they enter a search term into a search engine. Google’s algorithms are able to interpret search intent and display results that meet it. How people choose and process search results differs depending on their goal, which means that understanding search intent is crucial for SEO as …
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