As 2017 begins to wind down, it’s time to begin planning for 2018. Rather than presenting some radical predictions on what’s next for SEO, it’s more useful to address what’s working now, and how that trend should continue moving forward. The heart of any forward strategy is still the same: the user remains front and center. It is incumbent that, no matter what …
Read MoreEvery business knows that digital marketing takes a lot of time and effort before it starts to pay off, but any successful marketer also knows that the digital world cannot be ignored if they are to keep up with the competition. While every successful digital marketer already knows the importance of having great content, an excellent user experience and a …
Read MoreIt is without a doubt the most frustrating phenomenon for those of you who have put a huge amount of time and effort into optimizing your websites. Websites that appear not to have been optimized are ranking above you in Google’s search results. How is this possible? 1) The website has a higher click-through rate and lower bounce rate. Forget …
Read MoreTracking the click-through rates of search engine listings is something that should be a part of every SEO campaign. While click-through rates might not seem like the most exciting aspect of search engine optimization, they provide important insight that can be used to increase website traffic dramatically, and in turn, attract more leads and sales for your business. Here are …
Read MoreGoogle’s newest search algorithm, Penguin 4.0, had SEO professionals talking, panicking, and speculating when it went live on September 23. The update has two major components that will affect SEO: scope, timing, and automation. Here’s what the changes mean for you and how you can play nicely with Penguin 4.0: The point of Penguin Penguin is Google’s initiative to combat …
Read MoreLocal advertising has now progressed far beyond the Yellow Pages advertising of years past. If your website isn’t bringing in new customers for your business, then perhaps you need to rethink your local advertising strategies. Increasing your search visibility in Google is one such option, but Adwords or link building campaigns may not attract enough customers to justify the cost. …
Read MoreGoogle Keyword Planner is essential for ensuring your website ranks as high as possible in Google’s search engine results. It offers an array of tools that help you identify popular keywords and keyword phrases, allowing you to focus your SEO efforts. In addition, Google Keyword Planner will filter keyword research results to weed out poorly performing keywords. It can also …
Read MoreLast month Google announced the launch of their Google My Business API which supports brand developers in automating the management of their Google My Business listings via the new API. Manage locations for your business The API allows owners of multiple stores to manage their business locations on Google so that customers can find them, no matter what device they’re using. …
Read MoreNo one outside of Google really knows how the super search engine decides how to rank websites, but every now and again, the real world is given snippets of information. The latest bit of info to emerge is that Google may begin to give preferential treatment to websites that contain structured data. If you are worried about your website rankings, …
Read MoreBack in August 2013, Google unleashed the most comprehensive change to its search algorithm to date. Google calls the update Hummingbird because it is said to be fast and precise, just like a real hummingbird. Now that websites have had some time to adjust to Hummingbird, it has become obvious that Google is changing the way websites are seen in …
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