Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version. Google has provided a timeline for the
As Ramadan comes to a close, we reflect on this year’s insights and main takeaways. We’ve seen significant growth in online marketing in the Middle East and North Africa (MENA)
From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the Eid-al-Fitr is nearing, brands building
Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools and metrics, analyzing data, and
As the holy month of Ramadan is here, the consumer landscape has also shifted, bringing unique brand challenges and opportunities. During this time, people’s shopping habits are not only different
Ramadan, a religious holiday for 1.9 billion Muslims around the world, lasts for 29-30 days. During this period, Muslims observe a fast from dawn until dusk. In addition to its
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