Social Media: Three Universal Strategies for All Platforms

It’s certainly true to say that each social media platform is different in its own way and your approach needs to adapt because of that. However, there are still universal rules that apply to all platforms, so this article looks to address the topic in more detail. If you follow these rules in your social media efforts, then your brand is likely to benefit.

1. Regular updates are critical  

How often you post on each social media platform is certainly open to change because the guidelines are different for each site. However, being inactive for a long period is not a good strategy on any site. The key to ensuring you don’t fall into this trap is to develop a solid social media schedule.

It’s simply too easy to forget to post on a site if you don’t know when you are supposed to do so. Regular updates though don’t necessarily mean multiple updates each day because it comes back to the platform again. Consistency is the key word here and your fans should know when to expect new content from you. For example, some of the most successful YouTube creators post new videos consistently at set days and times each week.

2. Schedule your updates  

Trying to do social media post by post is a recipe for disaster. The reality is that work-life is unpredictable, and you can’t be sure you will be able to post an update at a particular time. However, you want to be able to do so to maximise engagement for your content. The simple solution to this problem is to schedule your updates through one of the popular apps such as Buffer or Hootsuite.

There are a number of other advantages to using scheduling software as well, such as being able to post updates outside regular business hours, which is especially important for global brands. You also want to consider the points on keeping your social media platforms active and continuing to have a presence during holiday periods. Finally, you are more likely to stick to your social media content plan when you have a schedule to follow.

3. Visual content has become critical  

The latest evidence suggests that visual content is usually a better way to go than text-based updates. Of course, you want to mix it up as well though and adapt your content for each social media platform.

The bottom line is if your social media page looks bland, it’s not going to engage well. Therefore, aim to be as creative as possible to engage your audience; your content will receive the attention it deserves once it is displayed in the right way.

Most brands realise it’s important to have a solid social media strategy. However, getting your social media marketing right isn’t always as simple as it looks. There are some rules that apply to all social media platforms, and this article has explored some of them. Remember regular updates are critical, schedule your updates and use visual content.

Dariia Batukhtina
About Dariia Batukhtina
In addition to her role and HR and Accounting Executive, Daria also helps manage Sandstorm's social media presence globally.
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