Google announced the launch of the Helpful Content Update, which began on August 25th. The update affects English searches worldwide and will expand to other languages in the future. Below are 6 tips based on a summary of what Google has announced
1) Stick to your area of expertise.
“Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?”
2) Demonstrate First-Hand Experience
“Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?”
3) Don’t Mix topics
“Does your site have a primary purpose or focus?”
4) Provide Thorough Answers To Searchers’ Questions
“After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?”
5) Focus on Reader Experience
“Will someone reading your content leave feeling like they’ve had a satisfying experience?”
6) Only Answer Questions That Have Confirmed Answers
“Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?”
This is not the last content quality update Google will be rolling out, their focus has been and always will be to prioritise sites that provide the best user experience, therefore your content strategy needs to be in line with this policy if you want to ensure long term SEO success
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