What is Black Friday? It is the day after the US holiday of Thanksgiving, regarded as the first day of the holiday shopping season, on which retailers make major discounts to online and offline shoppers. It also has its equivalent in the Middle East with White Friday (Souq.com, now Amazon) and Yellow Friday (noon) Black Term coined in Philadelphia, USA …
Read MoreWhat Is Bluetooth Marketing? Bluetooth marketing is one of the least understood but most powerful marketing tools available to any twenty-first-century enterprise. The business world is more competitive than ever, and getting your message heard over the noise of the competition needs you to take advantage of every available technology. Done well, Bluetooth marketing can get your business’s UVP (unique …
Read MoreDidn’t get a chance to tune in to the Google Marketing Live 2019? Don’t worry, Sandstorm Digital has you covered. As a long time Google partner we were bursting with excitement when they announced the latest ad innovations to help marketers drive results. The overall 2019 theme is gaining user trust, powerful visuals and multi-platforms accessibility. Our very own, Tewfic …
Read More3 Free Ways to Use Influencer Marketing to Grow Your Business
Are you a small business owner enticed by the potential of influencer marketing? Do you like the idea of increased sales via influencer outreach, yet know your small business’ marketing budget won’t allow for such expenditures? You can use influencer marketing to grow your small business even if you can’t afford to pay for the services of a well-known influencer. Incorporate the …
Read MoreThe Benefits of Developing Evergreen Content for Your Website
No matter how professional and inviting your business website’s design is, it’s the content that will turn visitors into long-term customers. Creating evergreen content is a great way to help with this. When content is considered evergreen, it means that it covers subjects that will continue to stay relevant for many years. This type of content is usually written in …
Read MoreLest you think it is too early to start thinking about your 2019 marketing strategy, you couldn’t be more wrong. Technology is rapidly changing how companies market their products and services. The sooner you realize the marketing landscape is changing, the sooner you can prepare for the future of marketing. If you want help developing your brand marketing strategy for …
Read More7 Strategies for a Profitable Social Media Marketing Campaign
Social media marketing remains controversial with the opinion on its effectiveness divided. While some marketers swear by it, others scoff. So, what’s the truth? The fact is that social media marketing can be profitable. But must do it right. Just gathering thousands of follows on Facebook and Twitter won’t make any money. Nor will pumping your feeds with advertisements do …
Read MoreContent marketing is a vital part of building a business, and it can generate a significant number of leads. However, there are certain things you can do which will produce more targeted, better quality prospects. By following these tips, you can create high converting content that will help your business find leads that want to buy your product. Research Your …
Read MoreExploring the Importance of Personalization in Marketing
Personalizing your marketing strategies means reducing spam, waving goodbye to banner ads and recreating an image that attracts your target audience. In a market that is saturated with ads, prospective customers are put off by countless ads and eventually ignore them all. As such, online marketing needs to look at new ways of connecting their customers to the brand. Finding …
Read MoreIf you own a small or medium-sized business, then how do you decide where to invest your marketing dollars? As the marketing landscape continues to evolve, it is difficult to know whether you should buy Facebook advertisements, use Google Adwords, invest in search engine optimization, stick with traditional magazine and radio ads or try something else. If it is time …
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