Search intent is sometimes called keyword intent. It refers to what users want when they enter a search term into a search engine. Google’s algorithms are able to interpret search intent and display results that meet it. How people choose and process search results differs depending on their goal, which means that understanding search intent is crucial for SEO as …
Read MoreLead generation should be a core performance metric for your business. Studies have shown that the number of good leads you add each month is directly correlated to the amount of revenue you earn. This makes sense since more people being interested in your business should lead to more money. You can demystify the process of lead generation. There are …
Read MoreYour social media platforms provide you with a great opportunity to connect with your target audience and establish long-term relationships. However, simply posting here and there isn’t enough to make a strong impression. If you want your social platforms to be a powerful lead-generation source, you need to get strategic about your plan. Creating a social media calendar is an …
Read MoreLead Generation – Our Guide for Middle East Businesses
Marketing your business can be hard if you don’t have the right strategy. The internet is crowded with businesses trying to catch your customer’s attention. How do you stand out? What’s the best way to get customers to come to you, rather than to your competition? Is there a way that is cost-effective? In other words, you want something that …
Read MoreAs 2017 begins to wind down, it’s time to begin planning for 2018. Rather than presenting some radical predictions on what’s next for SEO, it’s more useful to address what’s working now, and how that trend should continue moving forward. The heart of any forward strategy is still the same: the user remains front and center. It is incumbent that, no matter what …
Read More7 Tips for Developing Effective Social Media Ad Campaigns
For online marketers, developing a social media strategy is of prime importance. Gaining attention across the various social platforms has become increasingly difficult, though, with more businesses competing to develop an audience. While it was once relatively easy to build a social account and grow viewing figures organically, there is now more requirement to pay for ads. A poor ad …
Read MoreThe Anatomy of a Powerful Testimonial Page – Are You Missing a Valuable Opportunity?
Savvy marketers know all about the awesome power of social proof. When a website visitor sees evidence that previous customers have been happy with their experience, a kind of herd instinct kicks in, and that visitor is much more likely to become a client themselves. Testimonials are a time-honored way of adding a note of social proof to a commercial …
Read MoreA/B testing, sometimes called “two sample hypothesis testing,” is an essential tool for virtually all online businesses. Properly applied, an A/B testing regime allows businesses to optimize their marketing strategies by independently testing two alternatives (i.e., strategy A versus strategy B) against one another and checking to see which is more effective. The idea seems simple, but A/B testing can …
Read MoreUsing Guest Posting to Boost Traffic – 5 Guidelines for Success
An often-repeated truism of SEO and online marketing is that content is king. The higher the quality of your content, the better your site will rank, and the more easily your traffic will convert into sales. If this is the case, why would anyone go to the trouble and expense of developing great content, only to post it on someone …
Read MorePay-per-click (PPC) advertising is one of the most effective strategies for marketing businesses, building brands and promoting products. However, the cost of PPC campaigns can quickly mount up, leaving some businesses with huge advertising costs that can eat up the revenue earned from the campaign. Finding simple ways to reduce the cost of your pay-per-click advertising is crucial to its …
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