Before we start, let’s address the elephant in the room. What is ephemeral? It is defined as ‘lasting for a short time’, basically, a fancy buzz word for temporary.
We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight
Google Ads is a powerful platform for advertising your business, Mila, Paid Media Manager for Sandstorm Digital taps into the platform and discusses 5 Common Mistakes to Avoid on Google
Most businesses create a website without being aware of the benefits of having one. Ali, Chief Creative Officer at Sandstorm Digital goes into depth about the importance and benefits of
A chess game, just like Search Engine Optimization (SEO), needs a well-thought-out strategy for it to be successful. SEO strategies are ever-changing because you need to use your insights to
Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing
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