PPC Is Moving Up the Funnel
PPC used to have a very clear role. Capture demand, drive conversions, and prove efficiency. Anything earlier in the journey usually lived with content, brand, or social teams. That line



















PPC used to have a very clear role. Capture demand, drive conversions, and prove efficiency. Anything earlier in the journey usually lived with content, brand, or social teams. That line
Google closed out the year with the release of its December 2025 Core Update, officially rolling out on December 11. As the third core update of the year, this release
The merger between Magnati and Network International has now been officially completed, creating one of the largest and most advanced fintech platforms across the Middle East and Africa. The combined
Why 2026 Requires a New KPI Mindset Marketing measurement has changed. Search behaviors are shifting, platforms rely heavily on AI and the customer journey has become multi layered. Traditional KPIs
The holiday season is more than just a busy time, it’s a digital stress test for your website. Whether it’s UAE National Day, Ramadan, or White Friday, online shoppers in
The Search Engine Journal’s PPC Trends 2026 report makes one thing clear: AI is no longer a buzzword in digital advertising, it’s the foundation of modern PPC strategy. From Google’s
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