AI Slop Won’t Get You Penalized. It’ll Get You Ignored.
There’s a lot of hand-wringing about AI slop right now, and almost all of it is about taste. The writing is soulless. The phrasing is generic. You can smell the machine on it. All true, and all beside the point. The version of this problem that should actually worry a business is quieter and far […]
Claude Sonnet 5 is Here
Anthropic quietly released Claude Sonnet 5 on June 30, 2026. No fanfare, no inflated claims. Just a significantly more capable model at a lower price point, built specifically for the kind of multi-step, autonomous work that most marketing teams have been trying to make AI do reliably for the past two years. We spend a […]
Meta Ads: What Facebook & Instagram Still Can’t Do For Your Brand
Meta Ads remain one of the most powerful paid social platforms on the planet. With over three billion monthly active users across Facebook and Instagram, unmatched creative format variety, and a cost-per-click that still sits well below Google’s, it is easy to see why it dominates social media budgets across virtually every industry. But in […]
Ramadan 2026’s Night Economy
If your Ramadan media plan still treats prime time like any other month, you are leaving performance on the table. Ramadan is not just a seasonal sales window. It is a behavioral reset. Across the GCC, more than 48 percent of daily movement during Ramadan happens after iftar. On regular days, that figure sits between […]
Smarter Technical SEO Auditing in 2026
Technical SEO auditing in 2026 looks very different from how many teams still approach it. The challenge is rarely a lack of tools or data. It is the way audits are positioned. Too often, they are treated as isolated events, completed before a launch, after a migration, or only when rankings decline. That approach no […]
2025 Ramadan Trends
As Ramadan approaches, nearly 2 billion people worldwide will celebrate Ramadan, making it one of the most significant retail and marketing time of the year. In key markets like the Middle East and North Africa (MENA), as well as the United Arab Emirates (UAE) and Saudi Arabia (KSA), businesses can leverage this period to drive […]
3 Tips To Make Your Ads Stand Out This Ramadan
During Ramadan 2023, people across MENA made 7.2 billion general searches during the holy month — a 21% jump compared to Ramadan 2022. This year, Ramadan retail sales were projected to reach USD $66 billion, despite the impact of inflation. And they look set to grow even more next year, with 56% of people who […]
Should Your Brand Join Mastodon?
Mastodon is a decentralized, open-source social network that offers an alternative to centralized platforms such as Twitter, Facebook, and Instagram. It has gained popularity in recent years as a response to concerns over privacy and the centralization of data on major social media platforms. In late 2022 alone, Mastodon gained more than 1 million new […]
8 Metrics For Better SEO Forecasting
Predicting future search traffic and value from SEO efforts gives you a competitive edge and is beneficial for your overall marketing efforts, yet, it’s a complex task. Semrush recently gathered 8 important SEO Forecasting metrics that we also find useful to try out and help set expectations. Below is the infographic from SEMRush on SEO […]
2022 Meta Ramadan Insights
Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find […]
