In an era where digital advertising is more complex than ever, Google has officially launched Meridian, an open-source marketing mix model (MMM) designed to help marketers make data-driven budget allocation
Did you know? Optimizing earned assets like Wikipedia and credible sources isn’t just about improving your visibility on Google—it’s a game-changer for AI interactions too! Platforms like ChatGPT and other
LinkedIn has recently introduced updated content guidelines aimed at fostering a more valuable and professional user experience. These guidelines prioritize content that provides industry expertise and actionable insights while discouraging
Conversion dips can feel like red flags for marketers and clients alike during a paid search campaign. When conversions drop, it’s essential to diagnose the underlying causes with precision and
If your business isn’t showing up in AI search tool responses, you’re missing out on a growing channel of customer acquisition. As conversational AI tools like ChatGPT become increasingly popular,
The fate of TikTok, one of the world’s most popular social media platforms, hangs in the balance as the U.S. Supreme Court deliberates its future. With 170 million active users
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