30
Jul
CRO

Introduction to Conversion Optimization

If you want your online business to succeed, it’s important to understand the concepts behind conversion optimization, a method that aims to increase a website’s conversion rate. This knowledge will help you figure out how many visitors you’re turning into leads, customers, or reps. Conversion Rate: Your website’s conversion rate measures how many visitors take the action your content encourages …




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26
Jul
split testing

5 Overlooked Problems with A/B Testing–and How to Solve Them

A/B testing, sometimes called “two sample hypothesis testing,” is an essential tool for virtually all online businesses. Properly applied, an A/B testing regime allows businesses to optimize their marketing strategies by independently testing two alternatives (i.e., strategy A versus strategy B) against one another and checking to see which is more effective. The idea seems simple, but A/B testing can …




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19
Jul

Top 5 Tips for Effective PPC Dayparting

When it comes to marketing, your ROI means everything. It doesn’t matter how much time and money you spend on your campaign if the results don’t justify the means. Properly dayparting your native advertisements can make a massive difference in the return you get from your investment, especially based on the relatively little effort to implement proper scheduling. However, optimally …




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11
Jul

New Client Win: OSN GO Appoints Sandstorm For SEO

We are delighted to announce the addition of OSN, one of the region’s leading cable satellite providers, to our portfolio of regional clients.  This latest win solidifies Sandstorm’s position as one of the leading digital agencies in the region. The engagement which focuses on SEO commenced July 1st. We’re looking forward to working closely with the OSN marketing team to …




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5
Jul

New Client Win: Sandstorm Appointed PPC Agency for FedEx Gulf

We are thrilled to have been appointed by FedEX Gulf as their official PPC agency and as part of a broader media pitch.  The engagement kicks off later this month. Sandstorm Digital is one of the region’s leading PPC agencies with Google Partner certification and a roster of high profile clients spanning multiple niches in the UAE, greater Gulf, Mid …




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30
Jun

6 Tips For Optimized ROI-Focused Native Ad Campaigns

The best businesses need a strong marketing campaign, and simply running some native ads isn’t enough in the quickly expanding digital marketplace. While marketing strategies have evolved significantly over the past decade, native advertisements have continued to grow in influence to account for a significant portion of impressions throughout the web. Their popularity comes from often reporting a higher ROI …




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20
Jun

New Client Win – Sandstorm Signs Region’s Leading Payment Gateway

We’re thrilled to announce that we’ve been appointed by Telr.com, the region’s premier payment gateway as their SEO agency of choice. The engagement kicks off July 1st. The choice of Sandstorm as SEO partner was based on the good reputation and great results we’ve achieved for our clients in the financial products and services niche. Telr launched in India in …




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