21
Feb

The Complete Guide to Lead Generation

Lead generation should be a core performance metric for your business. Studies have shown that the number of good leads you add each month is directly correlated to the amount of revenue you earn. This makes sense since more people being interested in your business should lead to more money. You can demystify the process of lead generation. There are …

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6
Feb

5 Critical Signs of a Credible Influencer for Your Brand

No one involved in online business can have missed the recent spectacular rise of influencer marketing. Offering a heady mix of social proof, targeted audiences, and bargain-basement costs, it’s no wonder that the technique is at the forefront of so many digital marketing strategies. Unfortunately, as with any booming industry, influencer marketing has its fair share of charlatans working within …

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4
Feb

Rivoli Expands Sandstorm Mandate to Cover EYEZONE

After just under a year of winning the advertising business of Rivoli Shop,  and based on our past record of success, we are thrilled to have now been awarded the eyewear advertising business of the Rivoli Group, Their brands include Cartier, Tom Ford, Montblanc, Dior, Ray-Ban, Ermenegildo Zegna, Guess, Maui Jim, Roberto Cavalli, Swarovski etc. The rapidly expanding network of Rivoli …

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31
Jan
GA-Reports

Seven Essential Adwords Reports for Measuring Success

Statistics, observed Aaron Levenstein, a former business administration professor at Baruch College, are like bikinis; what they reveal is suggestive, but what they conceal is vital. This memorable maxim applies to Adwords data as well. Its typical richness may well hint at groundbreaking insights, but it takes segmentation and reporting to uncover the priceless gems of actionable information you need …

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22
Jan
2 women small business owners

5 Effective Content Marketing Formats for Small Businesses

In attending small business seminars or even searching online for ways to market your small business, you may have run into the term “content marketing.” For clarification, content marketing is using a content format to educate and attract customers. Having a solid content marketing strategy has become crucial to attracting and retaining a customer base in today’s business climate. Much …

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17
Jan
social media calendar

How to Create a Social Media Calendar in 4 Easy Steps

Your social media platforms provide you with a great opportunity to connect with your target audience and establish long-term relationships. However, simply posting here and there isn’t enough to make a strong impression. If you want your social platforms to be a powerful lead-generation source, you need to get strategic about your plan. Creating a social media calendar is an …

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14
Jan
Arab Men Walking in UAE

5 Essential Tips for Creating Effective Buyer Personas

If you want to supercharge your content marketing efforts this year, nailing your buyer personas is essential. You can’t expect to create content that converts if your team doesn’t understand exactly who they are creating content for in the first place. Before a single piece of content is created, your marketing and content creation departments should understand who the blog …

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9
Jan
ARADA-Aljada

New Client Win: Sharjah’s Largest Developer Now a Sandstorm Client

We are delighted to announce that we have won the SEO & Analytics / Data business of Sharjah’s largest developer, ARADA.com. Founded in early 2017, ARADA is dedicated to building breathtaking communities that inspire, enrich and engage their residents. The UAE’s newest developer leverages the strength and experience of its two founding companies, Basma Group, led by His Excellency Sheikh …

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3
Jan
chat-bots

Chatbot Trends for 2018: What to Expect from This Emerging Technology

The world of chatbots has changed enormously since the early days. If you were a college student in the 1970s and 1980s, you may remember chatting with a simple computer program, one that could answer simple questions and respond to preprogrammed instructions. While those early chatbots were interesting, their usefulness in the real world was quite limited. For one thing, …

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