28
Apr
Call to Action

5 Tips for Creating Irresistible Calls to Action

The call to action (CTA) is the single most important element of any lead capture page or any other kind of promotional content. If your landing page is getting a lot of traffic, but at the same time is failing to convert, the problem may lie within the CTA. Perhaps it’s not easily noticeable or it makes people suspicious and …

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17
Apr
skeptical-woman

How to Create Marketing Funnels for Skeptical Buyers

Finding new customers is one of the trickiest parts of running an online business. One of the most common, and also easiest, methods is to target prospects with a buying intent. If a person is already considering a purchase, getting them to take the next step is not too hard. However, this method ignores a huge proportion of individuals who …

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11
Apr
meraas

New Client Win: Sandstorm Adds Meraas to Its Portfolio

We’re excited to announce that Sandstorm Digital has added Meraas to its portfolio of clients. The engagement will see us working closely with the client on digital strategy, SEO and Content Marketing. We’re thrilled with this win and the addition of this prestigious client to our portfolio of other high profile clients including Etisalat earlier this month and NBAD last …

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8
Apr
Abstract design made of head outlines, lights and abstract design elements on the subject of intelligence,  consciousness, logical thinking, mental processes and brain power

Google’s 3rd Most Important Ranking Factor & Why You Should Care

Back in November 2015, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“. Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content and links. The third most important …

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16
Mar
HEAD OFFICE PRESS

New Business Win: Etisalat Joins Our Client Roster

We’re thrilled to announce that Etisalat has chosen Sandstorm as the digital marketing agency of choice for their Connect.ae local search product. As part of the engagement we will be handling all of the brand’s SEO, PPC, and Social Media marketing activities. This win (which comes on the heal of another high profile win back in October) is testament to the …

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11
Mar
Google-AMP-news

Sandstorm is Now Officially AMP Compliant

We’re excited to announce that as of today, the Sandstorm Digital content platform is officially AMP compliant. Over the weekend we’ve added support for the Accelerated Mobile Pages (AMP) Project, which is a Google-led open source initiative that aims to provide mobile optimized content that can load instantly everywhere. As of today, all posts on our website now have dynamically generated …

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26
Feb
social-dashboards

Launch of our API Powered Reporting Dashboard

In our continuous effort to be more and more accountable and transparent with our client campaigns reporting we’re really excited to announce the latest addition to our reporting suite: API-Powered Reporting Dashboards. This compliments the SEO client reporting platform we launched in 2013. We started testing these dashboards earlier this year and are now rolling them out across our clients. …

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10
Feb
geo-targeting

Geotagging Images for Local Search Ranking

When it comes to SEO, everyone is looking for a tip or tactic that could improve their search ranking. If your competitors are following best practices, optimizing their content, and gaining backlinks, small changes can be enough to secure a prominent position. Local SEO, whether for yourself or a client, is one area where simple tweaks can make all the …

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