The topmost question on the minds of entrepreneurs is often, “How do I develop a brand image that will speak to my market?” You likely already have some ideas, but putting those ideas into a workable plan takes research, creativity, and some measure of trial and error. It also takes an intuitive ear, as you listen to the needs of …
We’re thrilled to announce that we’ve been appointed by Telr.com, the region’s premier payment gateway as their SEO agency of choice. The engagement kicks off July 1st. The choice of Sandstorm as SEO partner was based on the good reputation and great results we’ve achieved for our clients in the financial products and services niche. Telr launched in India in …
An often-repeated truism of SEO and online marketing is that content is king. The higher the quality of your content, the better your site will rank, and the more easily your traffic will convert into sales. If this is the case, why would anyone go to the trouble and expense of developing great content, only to post it on someone …
YouTube has grown up a lot since the video hosting platform was first launched in 2005. Its high-quality streaming and intuitive interface helped it grow much faster than rivals such as DailyMotion and Vimeo. With Google’s purchase of the site in 2006, YouTube firmly established itself as the dominant force in online video. A whole world-spanning culture has sprung up …
Pay-per-click (PPC) advertising is one of the most effective strategies for marketing businesses, building brands and promoting products. However, the cost of PPC campaigns can quickly mount up, leaving some businesses with huge advertising costs that can eat up the revenue earned from the campaign. Finding simple ways to reduce the cost of your pay-per-click advertising is crucial to its …
THIS POSITION HAS NOW BEEN FILLED We’re looking to hire an Arabic speaking PPC exec as per below… If you fit bill email hr at sandstorm digital dot com. Want the next step in your career progression? Apply now. Besides the perks of working at one of the region’s best (Google Partner) agencies you get to manage the advertising accounts …
With the ubiquity of the world wide web, it’s easy to take for granted the process that goes into designing and developing a brand new website. The plethora of website templates, builders and cheap hosting options seem to make having a website almost as easy as having a Facebook page. Small, inexpensive websites may work for some, but for most …
Internet users are bombarded with information, articles, blog posts and marketing material on a daily basis. This information overload has led most internet users to learn how to scan content quickly, before deciding whether or not to read the full text, as this enables them to determine how useful the information will be. Creating content that can be easily scanned …
How long does it take your website to load? According to surveys conducted by Akamai and Gomez.com, roughly half of all internet users expect a site to load in two seconds or less. If it takes longer than three seconds, users may back out and choose a different site. Furthermore, Google and Bing both use speed as a signal in …
The words “customer experience” are thrown around a lot, often due to its importance. While the quality of your small business’s offering still matters, how the customer feels about the entire encounter has a massive impact on whether or not they come back. Unfortunately, for some companies, a good product is no longer enough to create return business. You need …
