Every business knows that digital marketing takes a lot of time and effort before it starts to pay off, but any successful marketer also knows that the digital world cannot be ignored if they are to keep up with the competition. While every successful digital marketer already knows the importance of having great content, an excellent user experience and a …
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For online marketers, developing a social media strategy is of prime importance. Gaining attention across the various social platforms has become increasingly difficult, though, with more businesses competing to develop an audience. While it was once relatively easy to build a social account and grow viewing figures organically, there is now more requirement to pay for ads. A poor ad …
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Savvy marketers know all about the awesome power of social proof. When a website visitor sees evidence that previous customers have been happy with their experience, a kind of herd instinct kicks in, and that visitor is much more likely to become a client themselves. Testimonials are a time-honored way of adding a note of social proof to a commercial …
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If you want your online business to succeed, it’s important to understand the concepts behind conversion optimization, a method that aims to increase a website’s conversion rate. This knowledge will help you figure out how many visitors you’re turning into leads, customers, or reps. Conversion Rate: Your website’s conversion rate measures how many visitors take the action your content encourages …
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A/B testing, sometimes called “two sample hypothesis testing,” is an essential tool for virtually all online businesses. Properly applied, an A/B testing regime allows businesses to optimize their marketing strategies by independently testing two alternatives (i.e., strategy A versus strategy B) against one another and checking to see which is more effective. The idea seems simple, but A/B testing can …
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When it comes to marketing, your ROI means everything. It doesn’t matter how much time and money you spend on your campaign if the results don’t justify the means. Properly dayparting your native advertisements can make a massive difference in the return you get from your investment, especially based on the relatively little effort to implement proper scheduling. However, optimally …
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Creating a constant stream of relevant content for your blog or website can be a difficult process, particularly when writing within a tight niche. Finding ways to make your content work harder and reduce the number of fresh articles you need to write helps relieve the pressure of coming up with new ideas on a continual basis. Repurposing your existing …
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We are delighted to announce the addition of OSN, one of the region’s leading cable satellite providers, to our portfolio of regional clients. This latest win solidifies Sandstorm’s position as one of the leading digital agencies in the region. The engagement which focuses on SEO commenced July 1st. We’re looking forward to working closely with the OSN marketing team to …
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We are thrilled to have been appointed by FedEX Gulf as their official PPC agency and as part of a broader media pitch. The engagement kicks off later this month. Sandstorm Digital is one of the region’s leading PPC agencies with Google Partner certification and a roster of high profile clients spanning multiple niches in the UAE, greater Gulf, Mid …
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The best businesses need a strong marketing campaign, and simply running some native ads isn’t enough in the quickly expanding digital marketplace. While marketing strategies have evolved significantly over the past decade, native advertisements have continued to grow in influence to account for a significant portion of impressions throughout the web. Their popularity comes from often reporting a higher ROI …
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