18
Oct
Content Marketing Analytics

How to Put the Marketing in Content Marketing

Content marketing is a relatively new thing. Call it “inbound marketing” or “permission-based marketing,” or whatever; it’s still a fairly recent concept. The idea is to exchange content – useful, relevant content – for access to an audience. It’s been proven, in this era of the internet and social media, that providing useful, relevant content to those looking for it …

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16
Oct
FB CTR

How to Increase your Click-Through Rates on Facebook

If you’re running Facebook ads or you’re posting to your business page, you want get as many clicks as possible. It’s good to get lots of likes and shares, but the number of likes and shares should be considered alongside the click-through rate. Most internet marketers will look at the click-through rate as a success indicator. Image Sizes The best …

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25
Sep
person using the phone to call

What Goes into an Effective Call to Action?

The call to action (CTA) is probably the most important element on any website. It functions to inspire, motivate, and ultimately move the reader to act on any number of things, such as to donate, register, and learn more. Writing a CTA can be tricky. It takes more than just adding a hyperlink or a flashy button to get someone …

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19
Sep
woman with credit card buying online

8 Simple Digital Marketing Hacks that Increase Conversions

Every business knows that digital marketing takes a lot of time and effort before it starts to pay off, but any successful marketer also knows that the digital world cannot be ignored if they are to keep up with the competition. While every successful digital marketer already knows the importance of having great content, an excellent user experience and a …

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11
Sep
Social Media Advertising

7 Tips for Developing Effective Social Media Ad Campaigns

For online marketers, developing a social media strategy is of prime importance. Gaining attention across the various social platforms has become increasingly difficult, though, with more businesses competing to develop an audience. While it was once relatively easy to build a social account and grow viewing figures organically, there is now more requirement to pay for ads. A poor ad …

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30
Jul
CRO

Introduction to Conversion Optimization

If you want your online business to succeed, it’s important to understand the concepts behind conversion optimization, a method that aims to increase a website’s conversion rate. This knowledge will help you figure out how many visitors you’re turning into leads, customers, or reps. Conversion Rate: Your website’s conversion rate measures how many visitors take the action your content encourages …

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26
Jul
split testing

5 Overlooked Problems with A/B Testing–and How to Solve Them

A/B testing, sometimes called “two sample hypothesis testing,” is an essential tool for virtually all online businesses. Properly applied, an A/B testing regime allows businesses to optimize their marketing strategies by independently testing two alternatives (i.e., strategy A versus strategy B) against one another and checking to see which is more effective. The idea seems simple, but A/B testing can …

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19
Jul

Top 5 Tips for Effective PPC Dayparting

When it comes to marketing, your ROI means everything. It doesn’t matter how much time and money you spend on your campaign if the results don’t justify the means. Properly dayparting your native advertisements can make a massive difference in the return you get from your investment, especially based on the relatively little effort to implement proper scheduling. However, optimally …

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