26
Nov
website testing on tablet

The Ultimate Guide to Understanding Your Website’s Bounce Rate

Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store, several different components go into creating a successful website. One of the most significant pieces of knowing whether or not you’re connecting with your target audience is tracking your analytics. Many business owners know that …

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23
Nov
b2b influencer

How Influencer Marketing Can Work Brilliantly for B2B

Whatever your business area, it’s been hard to miss the buzz surrounding influencer marketing in recent months. However, the application of influence has mainly been in the consumer sectors of beauty, lifestyle, and other niches where the focus is on high-volume, low-value sales. Far less has been seen of it in big-ticket B2B marketing – but there’s no reason the …

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20
Nov
biz man surfing

Key Considerations for B2B E-commerce Platforms – How to Find the Right Solution

Businesses in the B2C space are spoiled for choice when looking for an easy, off-the-shelf e-commerce package to power their online presence. However, those working in B2B face a more difficult task in setting up a functioning website for an affordable price. Why is the situation so different? Apart from simple market forces – the B2C arena has far more …

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15
Nov

SEO in 2018: Trends to Watch For

As 2017 begins to wind down, it’s time to begin planning for 2018. Rather than presenting some radical predictions on what’s next for SEO, it’s more useful to address what’s working now, and how that trend should continue moving forward. The heart of any forward strategy is still the same: the user remains front and center. It is incumbent that, no matter what …

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9
Nov

Google Maps Q&A Feature: 7 Things You Need to Know

A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way for customers to make inquiries about a business. It’s also a new medium through which businesses can promote themselves. To make the most of the promotional opportunities afforded by Google Maps Q&A feature, here are …

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1
Nov
dog reading paper

Marketing Content: Start with the Headline

Back in high school, your English teacher might have told you how to construct your report, paper or essay the way English teachers always instruct, which is to write the body copy first, then come up with a title that fits the work. When you are writing content for marketing purposes, however, you might want to ignore your English teacher’s …

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27
Oct
landing page designer

Five Examples Of Excellent Landing Page Design

What makes for a great landing page? The answer varies somewhat, depending on who your visitors are. There are some principles that every website should follow, however. Things like proper responsive design, nicely highlighted value propositions and calls to action, smart use of images, and focused headlines will benefit any site. The following examples provide a great quick reference for …

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18
Oct
Content Marketing Analytics

How to Put the Marketing in Content Marketing

Content marketing is a relatively new thing. Call it “inbound marketing” or “permission-based marketing,” or whatever; it’s still a fairly recent concept. The idea is to exchange content – useful, relevant content – for access to an audience. It’s been proven, in this era of the internet and social media, that providing useful, relevant content to those looking for it …

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16
Oct
FB CTR

How to Increase your Click-Through Rates on Facebook

If you’re running Facebook ads or you’re posting to your business page, you want get as many clicks as possible. It’s good to get lots of likes and shares, but the number of likes and shares should be considered alongside the click-through rate. Most internet marketers will look at the click-through rate as a success indicator. Image Sizes The best …

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