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Ranking High on Microsoft Bing: 10 SEO Tips

  Microsoft’s Bing is the biggest challenger to Google today on the search front. Although Bing has not been successful in thwarting Google’s supremacy in search, it handles over 30.5 percent of searches done worldwide, and that accounts for millions of website visits. Ranking on Bing for your targeted keywords is an easy process. ...
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How to Write a Mobile App Description That Sells

Your mobile app description is fundamentally a sales pitch. A description with a precise message will drive more visitors to your site, but added appeal, novelty, and creativity in the presentation can inspire a lot more interest. Use the guidelines below to craft your app description so that it sells. The Hook The best descriptions have a “hook” ...
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How to Deal with Duplicate Content [Guide]

Duplicate content is one of the most common problems related to search engine optimization, and it is most often an issue on websites which have a large number of pages. Duplicate content basically refers to having the same webpage content but located at a different URL, either on your own website or elsewhere. Since the search engines scan and index ...
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Google’s ‘Pigeon’ Update Brings Local Back Home [Curated]

The Google local search results were recently refurbished with a new algorithm update dubbed “Pigeon” by Search Engine Land. The aim behind this update according to Google is… “to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes ...
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Instagram Marketing – Let Your Customers Do the Talking

Nothing builds trust or brand loyalty quite as effectively as letting your customers do the talking. Word of mouth advertising has always been one of the most effective forms of marketing, and the Internet has not changed that dynamic. In fact, the Internet has provided companies with many new and creative ways to harness the power of word of mouth ...
Yoast SEO

Yoast vs. All-In-One: 8 Reasons Why Yoast Wins the SEO Plugin War

If you run a WordPress website, you probably use either Yoast or All-in-One SEO plugins. Both of these applications are popular plugins used on WordPress sites to automate SEO scripting and to give users a full package of SEO components made to optimize a website for search engines. Yoast and All-in-One (AIO) have a dedicated fan base, but AIO is slowly ...
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Announcement: New Client Win – souqalmal.com

I’m excited to announce our latest new client win, Souq Al Mal. Sandstorm Digital was awarded the contract to manage the SEO and content marketing activities of souqalmal.com, the leading financial products comparison website in the Middle East. We’re proud to be associated with souqalmal.com whose vision is to create a highly transparent ...
Data Visualisation

The Art of Data Visualisation

The art or science – and, really, it’s both – of data visualisation is big business. Five years ago nobody knew what an infographic was, and now companies of all sizes rely on them to make palatable presentations out of blocks of facts. Word clouds, pointillist pie charts and all the other colourful trappings of new media are everywhere ...
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8 Influencer Marketing Platforms To Amplify Your Content

According to the 2014 report, “Digital Trends Briefing”, 36% of B2C and B2B marketers listed content marketing as one of their top five priorities. With 31% of the same poll group listing conversion rate optimization as a top five priority, the pressure is on to make the most of content marketing spending.  Organisations are turning to ...
TRA

TRA Workshop Presentation Slides: Social Media Marketing

Yesterday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority (TRA) at their premises in Al Waheeda street. Attendance was high and I was thoroughly impressed with the Dubai Government’s ongoing initiatives to encourage ...