20
Jun

New Client Win – Sandstorm Signs Region’s Leading Payment Gateway

We’re thrilled to announce that we’ve been appointed by Telr.com, the region’s premier payment gateway as their SEO agency of choice. The engagement kicks off July 1st. The choice of Sandstorm as SEO partner was based on the good reputation and great results we’ve achieved for our clients in the financial products and services niche. Telr launched in India in …




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14
Jun
woman-vlogger

YouTube’s New Advertising Policy: What it Means for Brands & Content Creators

YouTube has grown up a lot since the video hosting platform was first launched in 2005. Its high-quality streaming and intuitive interface helped it grow much faster than rivals such as DailyMotion and Vimeo. With Google’s purchase of the site in 2006, YouTube firmly established itself as the dominant force in online video. A whole world-spanning culture has sprung up …




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11
Jun
man relaxing - ppc savings

5 Simple Ways to Reduce Cost of Your Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is one of the most effective strategies for marketing businesses, building brands and promoting products. However, the cost of PPC campaigns can quickly mount up, leaving some businesses with huge advertising costs that can eat up the revenue earned from the campaign. Finding simple ways to reduce the cost of your pay-per-click advertising is crucial to its …




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5
Jun
woman browsing laptop

5 Essential Elements for Creating Scannable Content

Internet users are bombarded with information, articles, blog posts and marketing material on a daily basis. This information overload has led most internet users to learn how to scan content quickly, before deciding whether or not to read the full text, as this enables them to determine how useful the information will be. Creating content that can be easily scanned …




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29
May
slow website

How to Speed Up Your Site’s Load Times

How long does it take your website to load? According to surveys conducted by Akamai and Gomez.com, roughly half of all internet users expect a site to load in two seconds or less. If it takes longer than three seconds, users may back out and choose a different site. Furthermore, Google and Bing both use speed as a signal in …




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24
May
online shopping

5 Steps to Generating a Compelling Customer Experience

The words “customer experience” are thrown around a lot, often due to its importance. While the quality of your small business’s offering still matters, how the customer feels about the entire encounter has a massive impact on whether or not they come back. Unfortunately, for some companies, a good product is no longer enough to create return business. You need …




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