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Understanding Google’s Thin Content Penalty

As the world’s largest search engine continues to crack down on spam, many marketers have seen a considerable drop in their profits in recent years, and a large number of affiliate marketers in particular have seen their profits go from five figures per month to nothing overnight. Google’s algorithms are constantly evolving to weed out ...
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Promo Video: Mobile Marketing Services from Sandstorm Digital FZE

Watch our latest promo video of our mobile marketing services. Includes some eye-opening stats on why you -as a business- need to prioritize mobile marketing. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/all.js#xfbml=1"; ...
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5 Social Media Content KPIs You Should Be Measuring Today

Key performance indicators, return on investment, metrics, and analytics…, everyone who is anyone on social media can’t stop talking about these. Any business owner who has a social media presence wants to know if messages are being seen and read. More importantly, they want to know if social media marketing is contributing to the business ...
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Workshop: SEO 101 – Digital News Publishing Sector

One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai.  Actually, many of these regional offices are right here at our doorsteps in the heart of Media City. This got us thinking… Since a big part of Sandstorm’s mission is to disseminate digital knowledge, and with our relevant regional client ...
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How to Write AdWords Copy that Works

Google AdWords is one of the most popular pay-per-click (PPC) advertising platforms in the world, and millions of websites use its publisher’s component AdSense to bring in some extra revenue. AdWords displays context-relevant ads determined by the contents of the page that they are being displayed on, while advertisers pay a few cents every ...
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Secrets of a Home Page: 10 Second Lead Generation

You meet new people almost every day. And every single time, within the first ten seconds of meeting that new person, you will generate a general impression. Sometimes that first impression turns out to be wrong. Nevertheless, it can have a lasting impact on your opinion of that person. The same goes for a company website. Your website, and your home ...
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Happy New Year – Bring on 2015!

As we bid farewell to 2014, and reflecting back on the past 12 months, I have to say, it’s been an amazing year for us, both in terms of learnings and growth. With multiple high profile regional and global client wins, exceptional work from an amazing team and unconditional support and trust in our work from some of the best clients we could ...
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6 Best Practices for Image Optimization Success

Image optimization is challenging because search engines have no ability to comprehend an image by itself. Instead, content creators must be relied on to input machine-readable metadata and descriptions to help search engines interpret image files in a way they can understand. Therefore, effective image optimization techniques are necessary for search ...
PPC & SMM Present

Integrate SMM & PPC To Augment Sales This Holiday Season

As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social ...
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5 Must-Discover Audience Analytics Tools for Buyer Persona Sleuths

Are you responsible for digging up details on buyer personas for your company’s content marketing team? Are you on the hunt for tools that can ensure your owned media is targeted at specific customers within your sales funnel? There are a number of audience analytics tools you can consider adding to your marketer’s resource list. Following ...