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Google’s ‘Pigeon’ Update Brings Local Back Home [Curated]

The Google local search results were recently refurbished with a new algorithm update dubbed “Pigeon” by Search Engine Land. The aim behind this update according to Google is… “to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes ...
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Instagram Marketing – Let Your Customers Do the Talking

Nothing builds trust or brand loyalty quite as effectively as letting your customers do the talking. Word of mouth advertising has always been one of the most effective forms of marketing, and the Internet has not changed that dynamic. In fact, the Internet has provided companies with many new and creative ways to harness the power of word of mouth ...
Yoast SEO

Yoast vs. All-In-One: 8 Reasons Why Yoast Wins the SEO Plugin War

If you run a WordPress website, you probably use either Yoast or All-in-One SEO plugins. Both of these applications are popular plugins used on WordPress sites to automate SEO scripting and to give users a full package of SEO components made to optimize a website for search engines. Yoast and All-in-One (AIO) have a dedicated fan base, but AIO is slowly ...
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Announcement: New Client Win – Souq Al Mal

I’m excited to announce our latest new client win, Souq Al Mal. Sandstorm Digital was awarded the contract to manage the SEO and content marketing activities of Souq Al Mal, the leading financial products comparison website in the Middle East. We’re proud to be associated with Souq Al Mal whose vision is to create a highly transparent ...
Data Visualisation

The Art of Data Visualisation

The art or science – and, really, it’s both – of data visualisation is big business. Five years ago nobody knew what an infographic was, and now companies of all sizes rely on them to make palatable presentations out of blocks of facts. Word clouds, pointillist pie charts and all the other colourful trappings of new media are everywhere ...
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8 Influencer Marketing Platforms To Amplify Your Content

According to the 2014 report, “Digital Trends Briefing”, 36% of B2C and B2B marketers listed content marketing as one of their top five priorities. With 31% of the same poll group listing conversion rate optimization as a top five priority, the pressure is on to make the most of content marketing spending.  Organisations are turning to ...
TRA

TRA Workshop Presentation Slides: Social Media Marketing

Yesterday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority (TRA) at their premises in Al Waheeda street. Attendance was high and I was thoroughly impressed with the Dubai Government’s ongoing initiatives to encourage ...
Omar Kattan TRA Social Media Marketing Workshop Dubai - See more at: http://sandstormdigital.com/wp-admin/post.php?post=10110&action=edit#sthash.sl4GEo8m.dpuf

My Next Social Media Strategy Speaking Engagement – TRA, June 4th

If you’re around on the 4th of June… I’ve been invited by the Dubai Telecommunications Regulatory Authority “TRA” to present on the topic of “integrating social media marketing into your current strategy”. It’s at the TRA premises in Al Waheeda , Dubai – my slot: 12:00 pm – 12:30. According to the ...
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Internal Links & SEO. Why You Should Care

At Sandstorm we take SEO very seriously, it’s the cornerstone of effective content marketing campaigns. One of the areas we cover quite extensively during the early stages of an SEO engagement is internal linking and information architecture. In fact, many of the huge quick wins we achieve for clients are directly related to improving this area ...
RatingsPlus

Sandstorm Signs Customer Satisfaction Solutions Client

We’re pleased to annonce that Sandstorm Digital was recently appointed by Ratings Plus, to help them develop and implement a full-fledged global B2B content marketing strategy for the launch of their new customer satisfaction feedback and ratings products. RatingsPlus, who are based out of the UK, offer high­end, low­cost customer satisfaction ...