If you want your online business to succeed, it’s important to understand the concepts behind conversion optimization, a method that aims to increase a website’s conversion rate. This knowledge will help you figure out how many visitors you’re turning into leads, customers, or reps. Conversion Rate: Your website’s conversion rate measures how many visitors take the action your content encourages …
A/B testing, sometimes called “two sample hypothesis testing,” is an essential tool for virtually all online businesses. Properly applied, an A/B testing regime allows businesses to optimize their marketing strategies by independently testing two alternatives (i.e., strategy A versus strategy B) against one another and checking to see which is more effective. The idea seems simple, but A/B testing can …
When it comes to marketing, your ROI means everything. It doesn’t matter how much time and money you spend on your campaign if the results don’t justify the means. Properly dayparting your native advertisements can make a massive difference in the return you get from your investment, especially based on the relatively little effort to implement proper scheduling. However, optimally …
Creating a constant stream of relevant content for your blog or website can be a difficult process, particularly when writing within a tight niche. Finding ways to make your content work harder and reduce the number of fresh articles you need to write helps relieve the pressure of coming up with new ideas on a continual basis. Repurposing your existing …
We are delighted to announce the addition of OSN, one of the region’s leading cable satellite providers, to our portfolio of regional clients. This latest win solidifies Sandstorm’s position as one of the leading digital agencies in the region. The engagement which focuses on SEO commenced July 1st. We’re looking forward to working closely with the OSN marketing team to …
We are thrilled to have been appointed by FedEX Gulf as their official PPC agency and as part of a broader media pitch. The engagement kicks off later this month. Sandstorm Digital is one of the region’s leading PPC agencies with Google Partner certification and a roster of high profile clients spanning multiple niches in the UAE, greater Gulf, Mid …
The best businesses need a strong marketing campaign, and simply running some native ads isn’t enough in the quickly expanding digital marketplace. While marketing strategies have evolved significantly over the past decade, native advertisements have continued to grow in influence to account for a significant portion of impressions throughout the web. Their popularity comes from often reporting a higher ROI …
The topmost question on the minds of entrepreneurs is often, “How do I develop a brand image that will speak to my market?” You likely already have some ideas, but putting those ideas into a workable plan takes research, creativity, and some measure of trial and error. It also takes an intuitive ear, as you listen to the needs of …
We’re thrilled to announce that we’ve been appointed by Telr.com, the region’s premier payment gateway as their SEO agency of choice. The engagement kicks off July 1st. The choice of Sandstorm as SEO partner was based on the good reputation and great results we’ve achieved for our clients in the financial products and services niche. Telr launched in India in …
An often-repeated truism of SEO and online marketing is that content is king. The higher the quality of your content, the better your site will rank, and the more easily your traffic will convert into sales. If this is the case, why would anyone go to the trouble and expense of developing great content, only to post it on someone …
