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The Four Elements of Effective Calls to Action [GUIDE]

by on Feb 18th, 2014 · No Comments
“Send in for your free issue today”, “take advantage of our sale”, “click here to subscribe”, and “let us know what you think in the comments below!” As an integral part of so many marketing campaigns, you’ve probably already been exposed to thousands of different calls to action. As one of the ...
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7 Pitfalls That Can Derail Your SEO Strategy in 2014

by on Feb 8th, 2014 · No Comments
  Most business owners and digital marketers are well aware of how important a solid SEO strategy is, especially with so many businesses fighting for attention online. But with the continual updating of Google’s algorithm, it can be hard to keep up. With SEO best practices changing all the time, how do you stay on track? Start by addressing ...
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Whitepaper: 7 Elements Of Content That Hits The Jackpot In 2014

by on Jan 26th, 2014 · No Comments
Our latest whitepaper identifies 7 elements of winning content on the internet. It explains why these elements are necessary for a successful content marketing strategy and provides actionable insights on how to utilise them. It is written for content developers of all types, from content marketers to bloggers. Subscribe to our mailing list to download ...
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URL Canonical: What Is It & How To Use It For SEO

by on Jan 21st, 2014 · No Comments
Website pages make use of query string variables in a URL to display dynamic content. These query string variables create duplicate content for search engines. A canonical tag helps you optimize your pages for search engines by telling the search engines that one page’s content is relative to another. The search engines then index one page and ...
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Whitepaper: 10 Ways to Minimize Your Website’s Bounce Rate

by on Jan 12th, 2014 · No Comments
Our latest whitepaper tackles the important topic of site engagement and sepecifically, bounce rates. If your website shows high bonce rates, it may be that you’re not fulfilling the needs of your visitors. This whitepaper tackles 10 things you should be doing to improve your website’s level of engagement and reduce your bounce rate. Subscribe ...
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What’s SEO? Watch Our Latest Narrated Explainer

by on Jan 8th, 2014 · No Comments
SEO (Search Engione Optimization) is the core foundation of all content marketing campaigns.  Without it, content produced by your brand will struggle to be found. At Sandsotrm we’re passionate and fanatical about SEO.  We’ve been doing it for over 12 years. We’re also one of the few digital agencies who specialise in multilingual ...
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Free Download: How to Convert Readers Into Paying Customers

by on Jan 5th, 2014 · No Comments
We recently published a whitepaper entitled “Content Marketing – How to Convert Readers Into Paying Customers” It looks at the essentials in converting website visitors into leads and sales. In a nutshell… Content Marketing isn’t like writing sales copy or landing pages. In order to convert users into loyal subscribers and, from ...
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Our 2013 Achievements & 2014 Goals & Plans

by on Dec 28th, 2013 · No Comments
It’s that time of year again; recapping the past 12 months’ goal achievements and highlighting some of our plans for 2014. First off, I would like to express my pride at the strides we took in 2013 (in under one year!) to get to where we are today and to express my gratitutde to an amazing team and our brilliant clients! To kick off, I’ve ...
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Merry Christmas From Sandstorm Digital

Merry Christmas & A Very Happy New Year!

by on Dec 24th, 2013 · No Comments
Dear clients, fans and followers, it’s been a great pleasure working with, learning from and sharing with you this past year. Enjoy your holidays and have a happy, healthy and prosperous New Year!
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Five Ways to Ethically Use Cookies to Boost Xmas Revenue

by on Dec 17th, 2013 · No Comments
With probes into Google and Facebook over their cookie-based tracking methods, ecommerce store owners are left wondering how to ethically track user patterns. Cookies have been around since the 90s. Website owners use cookies to track user patterns, recently browsed content, and basic user information. Here are some ways to ethically use cookies around ...
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