THIS POSITION HAS NOW BEEN FILLED We’re looking to hire an Arabic speaking PPC exec as per below… If you fit bill email hr at sandstorm digital dot com. Want the next step in your career progression? Apply now. Besides the perks of working at one of the region’s best (Google Partner) agencies you get to manage the advertising accounts …
Read MoreBuyer Persona Template: A Blueprint for Your Ideal Customer
Effectively reaching potential buyers through targeted content generation is the cornerstone of inbound marketing. This is most efficient when the buyer is clearly understood, and a buyer persona is designed to define exactly who your content is targeting. Buyer personas not only make sure that you’re putting out the right content at the right time, but they also ensure that …
Read More6 Reasons Why Your Business Needs Social Media Listening
The amount of data available to online businesses is staggering. In past eras, uncovering the thoughts, feelings, and grievances of leads and customers was a difficult process. Social media and software developments mean it is now possible to track mentions of brands, keywords, phrases, and competitors across the web, analyzing the information for patterns and opportunities. Social listening can reveal …
Read MoreThis is the talented team behind the exceptional work we proudly deliver to our clients everyday. A team of passionate individuals who live and breath digital driven by one simple mantra: The client always comes first. Background The marketing and advertising industry is going through its second creative revolution. The first one happened in the 1960s / early 70s. It …
Read MoreMarketing teams often feel like they have slammed into a brick wall when it comes to developing lead-generation strategies that are successful across multiple channels and have long-term effectiveness. In other words, they often find that what works on one platform does not work on another, and strategies that attract attention today become strategies that get ignored tomorrow. This presents …
Read MoreBy now you must have heard about the infamous Fred Algo update. If you haven’t, here’s a quick summary of pertinent facts and our recommendations. Name: Fred Algo Update. Why is is called that? : Google’s Gary Illyes, jokingly suggested that all updates be named “Fred.” from now on. The SEO community agreed and there you go. Who does it affect? : …
Read MoreDigital Advertising: Are you Making the Most Out of Your Budget?
Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic: it’s a cycle of segmentation, blasting, and performance attribution. You then tweak the reach and frequency of campaigns, rinse, and repeat. At first blush, this segment-blast-measure approach works fine. After all, it’s an effective methodology …
Read MoreLanding pages are an essential part of a website. Specifically, they are standalone pages that are made to meet a specific objective. This may revolve around converting visitors into subscribers, selling a product, or inviting visitors to sign up for a service. Regardless of purpose, landing pages are a must have for most websites. Brands who optimize their landing pages …
Read MoreLocal SEO Strategies: How to Maximize Your Brand’s Visibility Online
Implementing a local SEO strategy is an essential part of your company’s online marketing plan. In fact, 85 percent of consumers use the internet to search for local services. Ignoring local SEO is like planning a ribbon-cutting ceremony for your business without mailing invitations. If your company’s goal is to attract local customers who need your service, you must invite …
Read MoreKeyword research can make or break SEO content. Choosing the wrong keywords, or ones that don’t relate to each other, can cause your website’s search engine rank to fall. Search engines are programmed to show their readers content which is relevant, and choosing keywords is a large part of ensuring that your content is shown to the right readers. 1. …
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