Content recency refers to recently published, updated, or rewritten content. New content is more appealing and will most likely boost your search engine result page ranking (SERP) but how important is it as a ranking factor? Content Recency is part of Google’s ranking factor since 2011. In 2010 Google announced that the Caffeine update favors recently published or updated content, …
Read MoreBefore we start, let’s address the elephant in the room. What is ephemeral? It is defined as ‘lasting for a short time’, basically, a fancy buzz word for temporary. Ephemeral content is regaining popularity with social media platforms and is trending once more with the introduction of Fleet on Twitter and Clubhouse (a new audio platform) We know that …
Read More6 Essential Valentine’s Day Marketing Strategies to Consider
Valentine’s Day is a billion dollar holiday. Businesses everywhere in the world always make an effort to do something special during Valentine’s. Most people look forward to buying something special for their partner or loved ones. As opposed to common belief, it’s not a holiday reserved for florists and jewelers. It’s a holiday that any business can take advantage of. …
Read MoreNegative Keywords: How They Can Help You Save Money on Your Google Ads Campaign
You may be new to Google Ads, or you may have years of experience working with it. Either way, you’ve probably put in some thought into building a list of keywords likely to attract more clicks and gain you more conversions. If you’re like many businesses, however, you probably haven’t spent nearly as much time building a list of negative …
Read MoreTop 5 SEO Trends to Drive Tremendous Organic Traffic in 2021
Google performs around 3,200 changes to its search algorithms per year. These are complex mathematical equations, which rely on different variables. Search engine optimization (SEO) doesn’t only involve using keywords to attract high levels of traffic, it also results in changes to your site’s layout and content. Since the criteria for ranking higher aren’t transparent and modify frequently, you must …
Read More9 e-Marketing tips to increase your sales on “Black Friday”
What is Black Friday? It is the day after the US holiday of Thanksgiving, regarded as the first day of the holiday shopping season, on which retailers make major discounts to online and offline shoppers. It also has its equivalent in the Middle East with White Friday (Souq.com, now Amazon) and Yellow Friday (noon) Black Term coined in Philadelphia, USA …
Read MoreWe’re excited to announce the signing of an amazing new award-winning client and leader in the Forex Trading field; ThinkForex. The mandate of the engagement is to provide digital support for the local operation located out of the Dubai office which was set-up just over a year ago after the acquisition of Admiral Markets. ThinkForex signed Sandstorm earlier this month due …
Read MoreEvery business owner is trying to gain some visibility for their product or service, but it is easy to go unnoticed in the online world. With everyone scrambling for attention, getting endorsed by an authority figure can bring many benefits. From a traffic and SEO perspective, getting backlinks from respected industry websites can lead to a better search engine position …
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