Clear, vivid, and accurate buyer personas can drastically elevate a brand’s marketing strategy. At Sandstorm, we rely on these personas in almost every aspect of our work. Buyer personas help guide our decisions when it comes to our content, strategy, and marketing efforts. The structure and insight that buyer personas provide a business allow brands to decide where to channel their efforts and how …
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11 Ways to Up Your Holiday Season Content Marketing Game
According to data from Statista Research, in 2019, U.S. holiday season e-commerce spending is projected to surpass 135 billion U.S. dollars. This is fabulous news for businesses hoping to finish off 2019 with a bang. Business owners hoping to maximize their growth opportunities during the Christmas holiday season can improve their odds of increased sales rates by doubling down on …
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Important lessons Digital Marketers learnt from Jlo & Versace.
The ‘Fashionable’ Birth of Google Images. 20 years ago, Google saw a large spike in search for a certain image. It was just after the 2000 Grammy Awards, where people were searching for Jennifer Lopez’s green dress. Google at the time was quick to realize that their users wanted to search for images and not just text. This gave the …
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Convert Curiosity into Customers with a 3-Stage Content Marketing Funnel
E-commerce may be worth billions globally, but it can be difficult for smaller web retailers to get a piece of the pie. The majority of consumer purchases are made at established giants like Amazon, or from retailers the customer has used before. Of those transactions that remain, the buying journey most often begins with an informational web search, where the …
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The Benefits of Developing Evergreen Content for Your Website
No matter how professional and inviting your business website’s design is, it’s the content that will turn visitors into long-term customers. Creating evergreen content is a great way to help with this. When content is considered evergreen, it means that it covers subjects that will continue to stay relevant for many years. This type of content is usually written in …
Read MoreContent marketing involves creating and sharing material online for marketing purposes. The content may be written, or it may be videos and social media posts. Written content will be the primary focus of this piece so when “content” is mentioned, it will refer to written content for marketing purposes. There has long been a question of the ideal length of …
Read MoreIf you own a small or medium-sized business, then how do you decide where to invest your marketing dollars? As the marketing landscape continues to evolve, it is difficult to know whether you should buy Facebook advertisements, use Google Adwords, invest in search engine optimization, stick with traditional magazine and radio ads or try something else. If it is time …
Read MoreWhat makes content great? Is it the proper string of words, or the alluring call-to-action? Is it the technical side which comprises keyword use and length? Content marketers and businesses have long been trying to unlock the puzzle to great content marketing strategies, but it seems like only a few get to the top. It is no secret that the …
Read MoreThe term “digital natives” refers to a group of individuals who were born in the age of digital technology. Such people have never known a time when they couldn’t be constantly connected via the Internet or mobile phones. General Characteristics Digital natives are often described as people with short attention spans who often grow up too soon, are exposed to …
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Successful Product Marketing: 5 Questions to Ask About Your Customers
Successful product marketing depends on understanding your target customers. To market your products effectively, you must first look at the needs and motivations of your audience. Answering the following questions will provide valuable insights and give you a solid foundation for planning your product marketing strategy. What Problem Does Your Customer Need to Solve? Customers buy products that provide a …
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