If you are hoping to build a substantial social media following for your company (and skyrocket sales), paying attention to what is happening in the influencer marketing space is crucial. While companies like Naritiv and Famebit are well know within the social connections space, they are not the only players in the game. New platforms are being launched with increasing …
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Finding new customers is one of the trickiest parts of running an online business. One of the most common, and also easiest, methods is to target prospects with a buying intent. If a person is already considering a purchase, getting them to take the next step is not too hard. However, this method ignores a huge proportion of individuals who …
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As unexciting as the task may seem, creating a content marketing editorial calendar is one of the best things you can do for your marketing because it gives you assurance, clarity, and organization. You will no longer face the problem of staring at a blank screen wondering what to write about. Your website content will also seem more interconnected and …
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Once upon a time a young maiden started a career in the world of content marketing and thought that strolling through a meadow with a basket full of SEO tips seemed like the beginning, middle, and end of a beautiful fairytale. Things were simple back in the day – and then reality struck. One day the maiden realized that she …
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Any company embarking on building and growing its digital brand needs to have a content creation calendar. After all, success is no longer about randomly creating content. Instead, it’s about having a forward-thinking plan, defining when content will be created, and most importantly, outlining the internal and external resources you’ll need to take your company’s content to the next level. …
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Inbound marketing is a good strategy that yields results over a period of time. Content plays a central role in your inbound marketing efforts. It is good quality content that brings people to your website and helps you generate leads. Content quality is critical and it is here that people new to this style of marketing make mistakes. Here are …
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It can be hard for businesses or brands to build a personal relationship with an audience, because relationships usually happen between people, and businesses or brands are not people. One solution is to give a business or brand a more human face. Another is to use influencer marketing. An influencer is a person with his or her own sphere of …
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Nearly every content marketer has experienced this frustration: You’ve planned your strategy, done all the necessary research and created interesting content, but you’re not getting results. The new leads and increased sales you expected haven’t materialized. While content marketing can be a powerful tool when done correctly, a few errors can sabotage your efforts. Let’s review some of the most …
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Key performance indicators, return on investment, metrics, and analytics…, everyone who is anyone on social media can’t stop talking about these. Any business owner who has a social media presence wants to know if messages are being seen and read. More importantly, they want to know if social media marketing is contributing to the business in a positive way. The …
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Are you responsible for digging up details on buyer personas for your company’s content marketing team? Are you on the hunt for tools that can ensure your owned media is targeted at specific customers within your sales funnel? There are a number of audience analytics tools you can consider adding to your marketer’s resource list. Following are five tempting targeting …
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