In attending small business seminars or even searching online for ways to market your small business, you may have run into the term “content marketing.” For clarification, content marketing is using a content format to educate and attract customers. Having a solid content marketing strategy has become crucial to attracting and retaining a customer base in today’s business climate. Much …

Your social media platforms provide you with a great opportunity to connect with your target audience and establish long-term relationships. However, simply posting here and there isn’t enough to make a strong impression. If you want your social platforms to be a powerful lead-generation source, you need to get strategic about your plan. Creating a social media calendar is an …

If you want to supercharge your content marketing efforts this year, nailing your buyer personas is essential. You can’t expect to create content that converts if your team doesn’t understand exactly who they are creating content for in the first place. Before a single piece of content is created, your marketing and content creation departments should understand who the blog …

Back in high school, your English teacher might have told you how to construct your report, paper or essay the way English teachers always instruct, which is to write the body copy first, then come up with a title that fits the work. When you are writing content for marketing purposes, however, you might want to ignore your English teacher’s …

Content marketing is a relatively new thing. Call it “inbound marketing” or “permission-based marketing,” or whatever; it’s still a fairly recent concept. The idea is to exchange content – useful, relevant content – for access to an audience. It’s been proven, in this era of the internet and social media, that providing useful, relevant content to those looking for it …

Creating a constant stream of relevant content for your blog or website can be a difficult process, particularly when writing within a tight niche. Finding ways to make your content work harder and reduce the number of fresh articles you need to write helps relieve the pressure of coming up with new ideas on a continual basis. Repurposing your existing …

The topmost question on the minds of entrepreneurs is often, “How do I develop a brand image that will speak to my market?” You likely already have some ideas, but putting those ideas into a workable plan takes research, creativity, and some measure of trial and error. It also takes an intuitive ear, as you listen to the needs of …

An often-repeated truism of SEO and online marketing is that content is king. The higher the quality of your content, the better your site will rank, and the more easily your traffic will convert into sales. If this is the case, why would anyone go to the trouble and expense of developing great content, only to post it on someone …

Effectively reaching potential buyers through targeted content generation is the cornerstone of inbound marketing. This is most efficient when the buyer is clearly understood, and a buyer persona is designed to define exactly who your content is targeting. Buyer personas not only make sure that you’re putting out the right content at the right time, but they also ensure that …