As Ramadan approaches, nearly 2 billion people worldwide will celebrate Ramadan, making it one of the most significant retail and marketing time of the year. In key markets like the
The ongoing legal battle between WordPress (Automattic) and WP Engine has raised concerns about its potential impact on SEO for websites hosted on WP Engine. If limitations on updating plugins
The rise of generative AI is reshaping search behavior, making it crucial to monitor emerging technologies and startups that bring fresh innovation to the field. One such development is DeepSeek,
In an era where digital advertising is more complex than ever, Google has officially launched Meridian, an open-source marketing mix model (MMM) designed to help marketers make data-driven budget allocation
LinkedIn has recently introduced updated content guidelines aimed at fostering a more valuable and professional user experience. These guidelines prioritize content that provides industry expertise and actionable insights while discouraging
Conversion dips can feel like red flags for marketers and clients alike during a paid search campaign. When conversions drop, it’s essential to diagnose the underlying causes with precision and
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