Google Chrome Introduces WebMCP
Google Chrome has introduced WebMCP, short for Web Model Context Protocol, and it signals a meaningful shift in how AI agents interact with websites. If you work in AEO, Agent



















Google Chrome has introduced WebMCP, short for Web Model Context Protocol, and it signals a meaningful shift in how AI agents interact with websites. If you work in AEO, Agent
If you have been running Search campaigns for years, you probably remember when hyper granular structures were the gold standard. Single keyword ad groups, match type splits, device segmentation, layered
Ramadan is more than just another marketing moment, especially in the GCC. For millions of people across the region, it is a deeply personal season of reflection, generosity, community, and
Google just made a move that caught the SEO world’s attention in a big way. On February 5, 2026, Google announced the February 2026 Discover Core Update, and this one
For years, Performance Max has been sold as Google’s most powerful automation play. One campaign. All channels. Machine learning decides. Marketers optimize outcomes, not placements. And for just as long,
Search optimization has entered a new era. Instead of just ten blue links, we’re now competing for attention in AI-generated answers on Google’s Search Generative Experience (SGE), Bing Chat, ChatGPT,
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