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We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you
Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on
Be prepared to take on 2021 with these key digital marketing trends that will elevate your online business. We saw some significant digital trends crop
A strong presence on search is key for your brand’s online success with approx. 5 billion daily searches on Google alone you want your brand
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Labour day looks a bit different this year. It’s a bittersweet day with unemployment on the rise and businesses closing down, however, it’s important to
If your business invests in Google Ads, and you’ve been looking for ways to bring greater cost-efficiency to your investment, you’ve probably wondered about advertising
PPC (pay-per-click) advertising puts many small business marketers off because they think it’ll be too expensive. But you can use PPC campaigns to your advantage
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