Since launching the Hummingbird update in 2013, Google has become smarter and more adept at identifying the intent behind users’ search queries. Using Hummingbird, Google can now interpret search queries structured in natural language, allowing users to find relevant web pages simply by phrasing their query as a question. Not only has this improved the quality of Google’s search results, …
Read More3 Ways to Significantly Increase the Effectiveness of Your Call-to-Action Efforts
Are you attempting to use online advertising but having little success? Or are you using content marketing to build a connection with consumers, yet finding your click-through rates are dismal and disappointing? The problem might not be with what you are saying in your CTAs (call-to-action), but with how you are saying it. If you want help improving your CTAs …
Read MoreThe 3 Most Important Questions to Answer for Lead Generation Success
Big businesses and corporations spend thousands of dollars a year on marketing research, consumer studies, and product development. That is all in an effort to ensure that their financial resources and other assets will help to maximize their profits. These levels of resources, however, typically aren’t available to the small business owner. SMBs may go off of general sales numbers …
Read More10 Reasons (Backed By Stats) – How Voice Search Will Impact Business
If you think voice-activated speakers like Amazon’s Alexa and Google’s Home won’t impact the future of your business, you couldn’t be more wrong. Voice computing usage is growing at an astronomical rate. Business builders failing to realize the impact voice technology will have on everything from SEO (search engine optimization) to social media marketing are in for a nasty surprise. …
Read MoreUploading videos to YouTube is one of the most effective content marketing strategies you can use right now. People are watching more videos all the time, and YouTube is the world’s largest video sharing site. However, video marketing is also very competitive. According to the latest data, over 400 hours of video are uploaded to YouTube daily. This makes it …
Read MoreIf you want to supercharge your content marketing efforts this year, nailing your buyer personas is essential. You can’t expect to create content that converts if your team doesn’t understand exactly who they are creating content for in the first place. Before a single piece of content is created, your marketing and content creation departments should understand who the blog …
Read MoreSandstorm was selected as one of our digital partners to assist us with content marketing & SEO. Within six month of working with them our traffic doubled and our leads tripled. Working with them is a genuine pleasure.
Omar is Managing Director & CSO at Sandstorm Digital® Worldwide. Omar has over 20 years experience in corporate and branding strategy, marketing communications and advertising, spanning two regions; MENA and Europe. The first 10 years of his career were spent in the Middle East/North Africa working on brand communication strategies and launch campaigns for some of the world’s largest brand …
Read MoreWe’re thrilled to announce that we have officially signed Saudi Arabia’s leading automotive trading portal as a client. As of June first, Sandstorm Digital FZE will be working alongside the brilliant marketing team at motory.com to support their content marketing initiatives. We’re absolutely thrilled about this win and especially as it furthers our strategic goal of becoming one of Saudi Arabia’s leading …
Read MoreWe’re excited to announce that Sandstorm Digital has added Meraas to its portfolio of clients. The engagement will see us working closely with the client on digital strategy, SEO and Content Marketing. We’re thrilled with this win and the addition of this prestigious client to our portfolio of other high profile clients including Etisalat earlier this month and NBAD last …
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