Adopting an account management based strategy for paid search accounts requires set goals and stringent control over well-defined areas of the account. Attention must be given to data results and integration must be incorporated between platforms to optimize results and improve overall performance. Growing Existing Accounts Recognize strengths and weaknesses that are already in place. Find the short term wins …
Read MoreGoogle is notorious for making sudden changes in their search engine algorithms. SEO experts are continually finding ways to keep ahead, such as building authoritative websites, getting rid of blackhat techniques, and avoiding posts with spam or thin content. One of the most significant changes that took a big hit with most website owners was the Penguin update, designed to …
Read MoreThe Ultimate Guide to Understanding Your Website’s Bounce Rate
Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store, several different components go into creating a successful website. One of the most significant pieces of knowing whether or not you’re connecting with your target audience is tracking your analytics. Many business owners know that …
Read MoreHow long does it take your website to load? According to surveys conducted by Akamai and Gomez.com, roughly half of all internet users expect a site to load in two seconds or less. If it takes longer than three seconds, users may back out and choose a different site. Furthermore, Google and Bing both use speed as a signal in …
Read MoreWhether you run a marketing agency or own a local business, there are many reasons to focus on local SEO. Google has improved its ability to show results based on intent and location, thereby leading to appropriate local results showing up for many search terms. Local competition has also gotten tougher, so most niches require a dedicated approach to ranking. …
Read MoreLocal SEO Strategies: How to Maximize Your Brand’s Visibility Online
Implementing a local SEO strategy is an essential part of your company’s online marketing plan. In fact, 85 percent of consumers use the internet to search for local services. Ignoring local SEO is like planning a ribbon-cutting ceremony for your business without mailing invitations. If your company’s goal is to attract local customers who need your service, you must invite …
Read MoreKeyword research can make or break SEO content. Choosing the wrong keywords, or ones that don’t relate to each other, can cause your website’s search engine rank to fall. Search engines are programmed to show their readers content which is relevant, and choosing keywords is a large part of ensuring that your content is shown to the right readers. 1. …
Read MoreAlthough most people never stop to think about it, YouTube is one of the largest search engines in the world, providing millions upon millions of video results spanning almost every topic imaginable. Just like content listed on any other search engine, YouTube videos need to be optimized in order to rank highly in search results. SEO on YouTube primarily centers …
Read MoreThe mobile sector is a hotbed of activity for savvy entrepreneurs. From ecommerce ventures to on-demand services, if you’re not on mobile you might as well not even be in the game. From transportation apps like Uber to dating apps like Tinder, mobile is definitely a “be-there-or-be-square” opportunity. But creating a mobile application is only half the battle. Once you’ve …
Read MoreIn December Google announced that it would use HTTPS as part of its quality signals for ranking algorithms. Most people made the switch even though Google said it was a minor boost. Now, if you have both HTTP and HTTPS indexed in the search engine, the algorithms will default to HTTPS. Here are some of the rules to consider. Make Sure …
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