Marketers have plenty of options when it comes to reaching out to potential customers, but for most brands, social media has become one of the most effective engagement tools. In particular, working with influential social media users is a growing trend. Connecting with influencers – social media users with large followings – is key to improving your PR strategy and …
Read MoreEvery marketer would like to be able to boast about having the largest mailing list of any business in the industry. After all, having a sizable list of qualified subscribers who look forward to hearing from you is quite an achievement to such an extent that the list can become an extremely valuable asset for any company. Nonetheless, it’s not …
Read MoreTowards the end of last year, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“. Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content and links. The third …
Read MoreWe’re excited to announce that as of today, the Sandstorm Digital content platform is officially AMP compliant. Over the weekend we’ve added support for the Accelerated Mobile Pages (AMP) Project, which is a Google-led open source initiative that aims to provide mobile optimized content that can load instantly everywhere. As of today, all posts on our website now have dynamically generated …
Read MoreGoogle tries to be as vigilant as it can be in weeding out black hat SEO practitioners, which is one of the reasons why they update their algorithm on such a regular basis and also why they will penalize websites caught using black hat tactics, such as keyword stuffing or link farming. Black hat SEO is defined as any tactic …
Read MoreData analysis for lead generation. Mining data to better understand consumer purchasing patterns. Filtering retail data to power marketing and sales strategies. The uses for data analytics are many. When you combine predictive technology with data analysis, you have a powerful platform indeed. It is no wonder the predictive analytics startup sector is booming. From developer APIs and enterprise data …
Read MoreA potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize your chances of converting the lead, and how do you automate the process to save time and money? Leads go through five clearly identifiable stages as they turn into customers or clients. First they are leads, …
Read MoreOne of the most effective forms of email marketing is the newsletter. It’s a way of providing subscribers with an in-depth look at your business. It’s also highly customizable, making it a great way to solidify your brand image by providing subscribers with useful, shareable information. Looking to start a newsletter or fine-tune an existing company newsletter? Consider the following …
Read MoreGoogle App Indexing: A Guide to Better Android App Search Visibility
Google introduced apps into its search results recently. This means that mobile app developers can now create searchable content within their apps that then show up for search queries. To work with Android mobile app indexing, you need access to your app’s code and an understanding of how to write intents and filters for Android. This guide gets you started …
Read MoreMobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, reading, and searching the web. Most marketing people know the ins and outs of search engine optimization, but mobile apps also change the way optimization works for success. According to GulfNews.com, the UAE controls 60% of mobile application development. This …
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