As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been
Google dominates the search engine market, maintaining over 90% of market share. One of the most effective ways to leverage this dominance is through Pay-Per-Click
At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers. VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped
We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you
Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on
Today’s PPC is all about targeting the right audiences. The last thing you want to do is waste money and resources on audiences who won’t
Adopting an account management based strategy for paid search accounts requires set goals and stringent control over well-defined areas of the account. Attention must be
Google Ads reports may seem overwhelming to new users, but there is a reason for each report available through your dashboard. Learning how to read
Some local business owners view online advertising as an unnecessary expense that offers little or no benefit. After all, if your business only sells products
Statistics, observed Aaron Levenstein, a former business administration professor at Baruch College, are like bikinis; what they reveal is suggestive, but what they conceal is
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