In total, there are as many as 1 trillion searches among search engines online each and every month of the year. Interestingly, research shows that 93 percent of all online
With 800 million monthly users, TikTok is the 7th social network site in terms of size, ahead of other popular networks such as LinkedIn, Twitter, Pinterest, and Snapchat. This social
Google performs around 3,200 changes to its search algorithms per year. These are complex mathematical equations, which rely on different variables. Search engine optimization (SEO) doesn’t only involve using keywords
Clear, vivid, and accurate buyer personas can drastically elevate a brand’s marketing strategy. At Sandstorm, we rely on these personas in almost every aspect of our work. Buyer personas help guide
The so-called zero-click searches are causing panic with both SEO specialists and website owners. Let’s have a closer look at this relatively new phenomenon to find out if their fears
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Geotargeting allows marketers to target consumers like never before, creating profiles of likely buyers, harnessing the power of local SEO and improving their website conversions along the way. By knowing
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