From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too.
While the Eid-al-Fitr is nearing, brands building awareness and planning their marketing strategies need to focus on how consumers will behave and what they will be looking for during this fasting season.
Let’s check out five ultimate marketing campaigns you could use to attract more consumers this year during Eid 2023.
5 Marketing Campaigns That Will Increase Your Brand’s Visibility this Eid
While a majority of consumers shop online, it is crucial for brands to showcase their products’ uniqueness through video ads, offers, and more enticing benefits. Teaser, SEO, and partner marketing campaigns are some examples, brands can use to impact their consumers’ purchase decisions.
Let’s see what are they and how you can scale your leads with these campaigns.
Sales and Offers
People celebrate Eid by sending gifts, and they shop for a lot of items from gifts and clothes to supplies for dinner parties. Every consumer would love offers and sales. It is common human behavior to buy in bulk when there is an offer.
Thus, to scale your sales, do give discounts, offers, and cash-back rewards to your consumers.
Also, read Consumer Behavior Shifts: How to Maximize Your Digital Marketing Game during Ramadan 2023?
Teaser Campaign
Now that we already talked about giving discounts and offers, let’s talk about running a special campaign to announce these offers. A teaser campaign is a type of marketing campaign in which you gradually reveal the announcement or information about your product or offers.
You can give a fun-filled experience to your customers with clues and hints while running this campaign. And, when you customize your campaign with Eid-based themes, your sales will definitely gain traction.
SEO Campaign
One of the most crucial campaigns that you can use anytime, is the SEO (Search Engine Optimisation) campaign. You can create an Eid-specific list of keywords and create content for your website and social media channels.
When you target the keywords that your customers are searching for, your brand will get more visibility and you can generate more leads out of it.
For example, share Ramadan greetings on social media channels with your brand logo, start a Ramadan series of blogs, etc.
Also, read 9 Off-Page SEO Tips To Boost Your Online Presence
Always-on Campaign
The always-on campaign is a marketing campaign that optimizes your brand’s marketing activities throughout your customers’ lifecycle to increase customer acquisition and retention.
With this campaign, you can target customers who shop for Eid and understand their shopping journey to curate marketing activities for the specific segment.
Partner Marketing Campaign
You can also partner with other non-competitor brands that can add value to your products and services. It can give your customers a unique experience and it will help build trust for your company’s brand.
Stay on Top of Your SEO Game
Majority of the consumers make their purchase decisions by researching online through customer reviews, blogs, and other information-driven content. Scale your content game with our SEO and digital marketing services.
Let’s connect to discuss your content strategy and elevate your brand’s online presence.
