Personalization in digital marketing is crucial for several reasons, as it enhances the overall customer experience and contributes to the success of marketing strategies. Personalized
WhatsApp Channels has begun rolling out globally. Soon. you’ll be able to follow brands such as Netflix or figures like Mark Zuckerberg. According to Statista,
From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the
LinkedIn is the world’s most extensive professional network, with more than 740 million users in more than 200 countries worldwide, that alone is reason to
We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you
The sole purpose of a squeeze page is to encourage your site’s visitors to give you their contact information. Not having a page that capitalizes
Content marketing is a vital part of building a business, and it can generate a significant number of leads. However, there are certain things you
Big businesses and corporations spend thousands of dollars a year on marketing research, consumer studies, and product development. That is all in an effort to
Online advertising can be a costly business. Although a successful campaign can bring incredible rewards, the opposite is also true. In a busy sector, if
According to an August 2016 article published by eConsultancy, businesses across multiple industries use just half a percent of the data available to them. One
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