Labor Day Weekend Blog Series: How to Shift Your Content marketing Strategy for Labor Day & Beyond
Grow your online business by standing out with content that speaks to your audience. A user-centric approach is key to a successful campaign. Here are a few things to think about while creating content. Monitor Trends It is a unique global crisis that includes pandemic and a recession that is why you have to revisit […]
Four Top Benchmarking Tips for Your Content Marketing Strategy
Content benchmarking plays a critical role in any effective content marketing strategy. The benchmarking process is, by definition, a simple one. It’s a methodology centered around studying your competitors’ content strategies. Once you’ve got a feel for how they’re operating, you’re meant to determine how well your own content stacks up. The process of content benchmarking […]
11 Ways to Up Your Holiday Season Content Marketing Game
According to data from Statista Research, in 2019, U.S. holiday season e-commerce spending is projected to surpass 135 billion U.S. dollars. This is fabulous news for businesses hoping to finish off 2019 with a bang. Business owners hoping to maximize their growth opportunities during the Christmas holiday season can improve their odds of increased sales […]
Convert Curiosity into Customers with a 3-Stage Content Marketing Funnel
E-commerce may be worth billions globally, but it can be difficult for smaller web retailers to get a piece of the pie. The majority of consumer purchases are made at established giants like Amazon, or from retailers the customer has used before. Of those transactions that remain, the buying journey most often begins with an […]
The Ideal Article Length For Content Marketing
Content marketing involves creating and sharing material online for marketing purposes. The content may be written, or it may be videos and social media posts. Written content will be the primary focus of this piece so when “content” is mentioned, it will refer to written content for marketing purposes. There has long been a question […]
5 Secrets to Great Content Marketing
What makes content great? Is it the proper string of words, or the alluring call-to-action? Is it the technical side which comprises keyword use and length? Content marketers and businesses have long been trying to unlock the puzzle to great content marketing strategies, but it seems like only a few get to the top. It […]
5 Effective Content Marketing Formats for Small Businesses
In attending small business seminars or even searching online for ways to market your small business, you may have run into the term “content marketing.” For clarification, content marketing is using a content format to educate and attract customers. Having a solid content marketing strategy has become crucial to attracting and retaining a customer base […]
How to Put the Marketing in Content Marketing
Content marketing is a relatively new thing. Call it “inbound marketing” or “permission-based marketing,” or whatever; it’s still a fairly recent concept. The idea is to exchange content – useful, relevant content – for access to an audience. It’s been proven, in this era of the internet and social media, that providing useful, relevant content […]
Content Marketing Rockstar? We’re Hiring!
Full-time job Job Title: Content Planner Are you passionate about content marketing? Are you able to write copy that captures the customer’s imagination and entices them to buy? Are you looking for a dynamic company you can grow with for years to come? If so, we might be the right fit for you! Sandstorm Digital […]
Creating Customer Personas to Focus Content Marketing Efforts
Creating great content that provides customers with real value through entertainment or education is the key to successful content marketing. Unfortunately, knowing what kind of content will be most effective can be difficult for marketers to determine. With so many options and delivery methods, marketers need some way to direct their efforts to ensure they […]
