Google Search is rolling back its continuous scroll user interface and reintroducing the legacy pagination bar. As of June 25th, 2024, Google stopped offering continuous scroll on desktop, with plans to apply this change to the mobile search interface in the coming months.
According to Google, this change aims to make search faster by only loading the results the searcher asked for.
Continuous scroll was launched on desktop in December 2022 and on mobile search in October 2021. Since then, Google has been testing the old pagination options, including the “next” button and the “more results” button. The decision has now been made to eliminate continuous scroll completely.
Google explained that this change allows them to deliver faster results on more searches, rather than automatically loading results that users haven’t explicitly requested.
How Will Dropping Continuous Scroll Impact Search?
The impact of Google dropping continuous scroll can be significant for both users and website owners. Here are some potential effects:
1. User Experience: Users may find the return of the pagination bar a more familiar experience, especially those who prefer clear navigation through search results. However, it may also slow down the process of browsing through multiple pages of search results compared to continuous scroll.
2. Search Speed: By only loading results when requested, search speed is expected to improve. This could lead to a more efficient use of resources and quicker access to the most relevant results.
3. SEO and Traffic: Website owners and SEO professionals may need to adjust their strategies. The return of pagination might affect how users navigate search results, potentially impacting click-through rates and the visibility of pages beyond the first few.
4. Ad Revenue: Continuous scroll may have influenced how ads are displayed and viewed. The reintroduction of pagination could change the dynamics of ad impressions and click-through rates, affecting advertising strategies.
Overall, while the change aims to enhance search performance and user experience, it may require adjustments from various stakeholders to fully adapt to the new interface.
