Social Media Marketing

Should your business be on TikTok?

With 800 million monthly users, TikTok is the 7th social network site in terms of size, ahead of other popular networks such as LinkedIn, Twitter, Pinterest, and Snapchat. This social media platform should get your brand’s attention. Mainly popular with young users aged [16-25] however, celebrities and companies are joining this creative platform to boost their visibility.

TikTok came onto the scene in 2017 after Vine fizzled out, merging with Musical.ly It’s basically a short video creation/sharing platform. It’s a user-friendly content creator purely for entertainment

Celebrities have made the app more popular with appearances and challenges. Fans enjoy watching their favorite celebrities get silly on camera. Jimmy Fallon’s #TumbleweedChallenge created 8,000 videos with over 9 million views in seven days but what’s fascinating about Tik Tok is that you don’t need to be famous to become viral.

Here are 6 factors to consider before opening a TikTok account for your business:

What’s your brands age demographic?

The app has gained traction amongst adult users, however, 41% of users are aged 16-25 years old. If you are a music band with young fans or sell youth clothing apparel then you should be on TikTok.

Are you a Creative Brand?

TikTok is a creative platform, anyone can use it to create a short video, It is still one of the few social media apps powered by good content instead of likes.

Do you want to be famous?

You are able to get noticed and go viral faster via Tik Tok. It simple, create good content original video’s and you are bound to find fame on this platform and increase your fan base.

Is it Platform that aligns with my brand?

Tiktok is a popular platform, 500 million users and growing. This app is used more than Twitter, Pinterest and LinkedIn, need we say more.

Where are my customers located?

Its mainly popular in the United States and China but people across the globe are on it too. Tik Tok is in 155 countries with 200 million active Chinese users. [Fun fact: TikTok is called Douyin in China]

Do you want more traction for your hashtag campaign?

Growth and exposure on TikTok is imminent when you research your hashtags and monitor what’s trending. What became a popular platform in the US started from various hashtag challenges.

Being featured on the for you page will increase your visibility and get you more engagement. You will need to ensure you have high quality and original footage to increase your chances of going viral. To give you a boost add these hashtags to your caption #foryoupage #foryou #FYP.

Just to give you an idea of how effective hashtag use is, there are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram.

The popular app has evolved so fast. It’s fun and addictive thanks to its algorithm and you have a genuinely engaged audience. Show your real side and join us on Tiktok 🙂

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