Countless small businesses use local search engine optimization (SEO) to attract new customers and increase their market presence. This digital marketing strategy is designed to
You can generate more organic search traffic for your business’s website by optimizing it for Google’s featured snippets. Found above Google’s standard website listings, it
Google is notorious for making sudden changes in their search engine algorithms. SEO experts are continually finding ways to keep ahead, such as building authoritative
Keeping track of all the changes in search engine algorithms is difficult. When you think you understand SEO, something new comes along that makes you
While search engine algorithms have changed considerably over the years, backlinks are still vital for ranking. The emphasis may have shifted towards quality and relevance,
Some local business owners view online advertising as an unnecessary expense that offers little or no benefit. After all, if your business only sells products
Search intent is sometimes called keyword intent. It refers to what users want when they enter a search term into a search engine. Google’s algorithms
Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store,
As 2017 begins to wind down, it’s time to begin planning for 2018. Rather than presenting some radical predictions on what’s next for SEO, it’s more
A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way
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