Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools
Ramadan, a religious holiday for 1.9 billion Muslims around the world, lasts for 29-30 days. During this period, Muslims observe a fast from dawn until
Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to
As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been
Google dominates the search engine market, holding over 90% of global market share. For businesses, that makes Google Ads and PPC campaigns some of the
At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers. VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped
We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you
Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on
Today’s PPC is all about targeting the right audiences. The last thing you want to do is waste money and resources on audiences who won’t
What is White Friday? “White Friday” is the Middle East’s answer to the U.S. “Black Friday.” Originally coined by Souq.com (now Amazon MENA) in 2014,
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