If you are hoping to build a substantial social media following for your company (and skyrocket sales), paying attention to what is happening in the influencer marketing space is crucial. While companies like Naritiv and Famebit are well know within the social connections space, they are not the only players in the game. New platforms are being launched with increasing …
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Marketers have plenty of options when it comes to reaching out to potential customers, but for most brands, social media has become one of the most effective engagement tools. In particular, working with influential social media users is a growing trend. Connecting with influencers – social media users with large followings – is key to improving your PR strategy and …
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It can be hard for businesses or brands to build a personal relationship with an audience, because relationships usually happen between people, and businesses or brands are not people. One solution is to give a business or brand a more human face. Another is to use influencer marketing. An influencer is a person with his or her own sphere of …
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According to the 2014 report, “Digital Trends Briefing”, 36% of B2C and B2B marketers listed content marketing as one of their top five priorities. With 31% of the same poll group listing conversion rate optimization as a top five priority, the pressure is on to make the most of content marketing spending. One tool that a growing number of marketers …
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