5 Ways to Repurpose Content & Get More Value From Articles

Creating a constant stream of relevant content for your blog or website can be a difficult process, particularly when writing within a tight niche. Finding ways to make your content work harder and reduce the number of fresh articles you need to write helps relieve the pressure of coming up with new ideas on a continual basis. Repurposing your existing content is a simple way to multiply the value of each article. Here are five simple ways to repurpose content and get more value from your articles.


Infographics are popular with social media users and are widely shared on sites like Facebook and Twitter. Infographics are particularly good for sharing facts and figures or posting step-by-step instructional guides, as you can add charts, images and other visual elements to make it easier for readers to digest the information. You can make the process of creating infographics easier by using online tools, such as Canva Infographic Maker, Piktochart or Google’s developer tools.


Video content and webinars are increasingly popular, particularly with social media users. YouTube is one of the most popular websites of all time, with millions of active users accessing video content on almost any imaginable subject every day. Turning your content into informative videos or running live webinars is a great way to reach a new audience. You can also turn your video content into a podcast or audio download.


If you have a series of related articles or blog posts, you can turn them into an e-book. Online services like Blurb, Blog2print and Into Real Pages specialize in turning whole blogs or specific batches of content into books that can be converted into any format you want. Amazon and other self-publishing platforms provide a range of tools for publishing both electronic and paper books.


MOOCs (massive open online courses) are extremely popular, with courses available on almost every conceivable subject. Turning your content or a series of blog posts into an online course opens up your content to a whole new audience. If you have valuable information or advice to offer, you can charge a fee for your course. Alternatively, you can offer your course for free to help drive traffic to your website.


Slides and presentations allow you to present information and instructions in bite-size chunks. You can use programs like Microsoft PowerPoint, Apache OpenOffice Impress and Google Slides to create attractive presentations to share on your website and through social media. You can also upload your presentations to sites like LinkedIn SlideShare, which enables you to share slides and embed them on other websites.

Repurposing articles and blog posts is a simple process that can save time and money. Finding ways to make your content work harder is also a cost-effective way to boost your marketing efforts. Repurposing your existing content by using it to create infographics, videos, books, courses and slides is a simple way to get more value from your articles.

Charlie Betley
About Charlie Betley
Charlie Betley is one of Sandstorm Digital's brilliant copywriters with over 20 years of experience in business startups, marketing and entrepreneurship.
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