YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many
Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version. Google has
Adobe Summit 2023 successfully kicked off last week, with Adobe unveiling a wide range of product innovations across Adobe Experience Cloud focused on new generative
We’ve received a lot of questions on a previous blog: Google Universal Analytics to be Replaced by Google Analytics 4 – Are you ready? And
Google announced that it will deprecate Universal Analytics by mid 2023. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties
As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been
Google announced it will end third-party cookies which will potentially affect digital advertising. The Google Marketing Livestream 2021, provided information on what will come next
At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers. VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped
We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you
PPC (pay-per-click) advertising puts many small business marketers off because they think it’ll be too expensive. But you can use PPC campaigns to your advantage
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