We’ve received a lot of questions on a previous blog: Google Universal Analytics to be Replaced by Google Analytics 4 – Are you ready? And
Google announced that it will deprecate Universal Analytics by mid 2023. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties
As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been
Google announced it will end third-party cookies which will potentially affect digital advertising. The Google Marketing Livestream 2021, provided information on what will come next
At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers. VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped
We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you
PPC (pay-per-click) advertising puts many small business marketers off because they think it’ll be too expensive. But you can use PPC campaigns to your advantage
Didn’t get a chance to tune in to the Google Marketing Live 2019? Don’t worry, Sandstorm Digital has you covered. As a long time Google
Big businesses and corporations spend thousands of dollars a year on marketing research, consumer studies, and product development. That is all in an effort to
Businesses know just how valuable tracking a lead really is. If you use a website for your business, you can easily track how visitors found
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