In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what resonates with them through interaction. With A/B testing, anyone can learn how to improve their marketing campaigns, better understand their customer base, develop more relevant and connected content, and boost […]
9 Off-Page SEO Tips To Boost Your Online Presence
Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is to improve your brand’s visibility, credibility, and authority in the eyes of search engines and your target audience. In this blog. we’ll cover 9 off-page SEO tips that can help […]
6 Irresistible Valentine’s Day SEO & PPC Statistics
Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to increase their online visibility and attract potential customers. Here are some statistics on the effectiveness of PPC and SEO for Valentine’s Day campaigns: PPC Statistics: SEO Statistics: PPC and SEO […]
7 Customer Review-Related Signals That May Affect Local SEO
More and more local businesses are using local search engine optimization (SEO) to attract customers. According to Think With Google, over one-quarter of all local searches end in a purchase. Consumers may search for a local business online. After discovering its website or Google Business Profile, consumers may drive to that business to make a […]
Google Releases September 2022 Broad Core Update
Four months after the May 2022 Core Update, Google releases the September 2022 Broad Core Update, the second update of 2022, it will take about two weeks to roll out. Since it just went live, we can’t tell immediately if it’s a significant update. Although it comes days after the helpful content update, Google hinted […]
Metaverse: What you need to know
Virtual reality (VR) and augmented reality (AR) isn’t really new, but we’ve been hearing a lot of chatter lately about metaverse. In late 2021, Zuckerberg announced a shift in focus to the metaverse and the next stage of digital connection by also changing its name to Meta. On their website, it states “The metaverse is […]
5 Ways To Optimize Video Content
Video content has become an essential part of a brand’s online strategy. The pandemic has accelerated video content usage. Video SEO or V-SEO can have the potential of building quality links and increasing conversion if done correctly. Video’s need to offer viewers something they want to see and be of high quality, when used correctly, […]
3 Free Ways to Use Influencer Marketing to Grow Your Business
Are you a small business owner enticed by the potential of influencer marketing? Do you like the idea of increased sales via influencer outreach, yet know your small business’ marketing budget won’t allow for such expenditures? You can use influencer marketing to grow your small business even if you can’t afford to pay for the services of […]
