The central topic at Google Search Central Live event in Tokyo was around AI and search. Google shared insights about their approach and recommendations on
The “hreflang x-default” attribute is used in international SEO to indicate the default language version of a page when no other language version matches the
As Ramadan comes to a close, we reflect on this year’s insights and main takeaways. We’ve seen significant growth in online marketing in the Middle
In February, our agency participated in the EMEA EXEC CIRCLE Briefing. In this event, Alice Mansergh (Managing Director of Google Customer Solutions, UK & Ireland)
As technology continues to evolve, search engine optimization (SEO) practices must adapt to stay ahead of the curve. There is more focus in 2023 on
Once again, Google is upgrading its spam detection system, through SpamBrain, an AI-based prevention system. Google adds “ Today, we’re leveraging the power of
Have you been hearing a lot about SEO (search engine optimization) but don’t quite understand how it works? Do you think that all the search
Our CSO, Omar Kattan, participated in the 2019 DigiMarCon Middle East as an SEO thought leader. His advice is still as relevant today as ever.
Some very exciting new search features were introduced at Google’s Search On 2022. The event included a range of Google Search experts discussing the latest
Google announced the launch of the Helpful Content Update, which began on August 25th. The update affects English searches worldwide and will expand to other languages in
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