Google dominates the search engine market, maintaining 90 % of the market share. Pay-per-click (PPC) advertising is a popular method that utilizes Google Ads to
Google Ads is a powerful platform for advertising your business, Mila, Paid Media Manager for Sandstorm Digital taps into the platform and discusses 5 Common
Today’s PPC is all about targeting the right audiences. The last thing you want to do is waste money and resources on audiences who won’t
You may be new to Google Ads, or you may have years of experience working with it. Either way, you’ve probably put in some thought
![[How to] Reach Your Likely Buyers with Geotargeting (1)](https://sandstormdigital.com/wp-content/uploads/2019/12/How-to-Reach-Your-Likely-Buyers-with-Geotargeting-1.png)
Geotargeting allows marketers to target consumers like never before, creating profiles of likely buyers, harnessing the power of local SEO and improving their website conversions
Google Analytics has become the go-to tool for many SEO strategists and web developers because it has consistently outdone itself as a solid traffic and
Sales funnels, defined as the routes that your prospective customers take to become buyers, begin with any promotional content for your product or service and
According to an August 2016 article published by eConsultancy, businesses across multiple industries use just half a percent of the data available to them. One
If you own a small or medium-sized business, then how do you decide where to invest your marketing dollars? As the marketing landscape continues to
Having a winning sales page is vital when your goal is to optimize your conversion rate so that you can earn as many sales as
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