Facebook silently announced that Facebook Analytics will no longer be available after June 30th, 2021. Facebook provided ample time for marketers to export their data
Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on
Valentine’s Day is a billion dollar holiday. Businesses everywhere in the world always make an effort to do something special during Valentine’s. Most people look
What is Black Friday? It is the day after the US holiday of Thanksgiving, regarded as the first day of the holiday shopping season, on
When you do business with the general public, it is just a matter of time before you receive a negative online review. After all, no
No matter how professional and inviting your business website’s design is, it’s the content that will turn visitors into long-term customers. Creating evergreen content is
Personalizing ad campaigns via geo-targeting can have dramatic effects on sales conversions and brand awareness. The potential to optimize your campaigns and digital strategy can
Social media marketing remains controversial with the opinion on its effectiveness divided. While some marketers swear by it, others scoff. So, what’s the truth? The
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