Is Your Business
AI-Ready?
The checklist every brand needs before AI search leaves them behind. Tick off each item and track your score as you go.
The rules of digital visibility have changed. Your customers are asking ChatGPT, Gemini and Perplexity for recommendations. If AI cannot find you, a growing share of your market cannot either. This is not just about traditional SEO anymore. AI-readiness in 2026 means being visible, credible and citable across a completely new layer of the web.
Technical Foundations
AI models learn from the web. If your website is not structured clearly, AI cannot read, interpret or cite you with confidence.
- Your site loads fast and is fully mobile-optimised
- Clear heading structures (H1, H2, H3) signal topic hierarchy throughout your site
- Your content covers topics in depth, not just surface-level keywords
- Updated XML sitemap and clean technical SEO in place
- Strong E-E-A-T signals: author bios, credentials, third-party authority
- Fresh, authoritative content published on a consistent schedule
Answer Engine Optimisation
AEO is about structuring your content so AI can extract and surface it as a direct answer to user queries. AI does not rank pages. It extracts answers.
- Your FAQs are written in natural, conversational language that mirrors real questions
- Structured data markup in place: FAQ schema, How-To schema and more
- Key pages include clear, concise definitions of your core services
- Content answers the who, what, why and how of your business explicitly on-page
- Your content anticipates the questions AI is likely to be asked about your industry
Generative Engine Optimisation
GEO ensures your brand appears when AI tools like ChatGPT, Gemini or Perplexity generate responses about your industry, location or service area. GEO is the new PR.
- Your brand is mentioned consistently across high-authority third-party sources
- You have content that addresses industry-level questions, not just product pages
- Your brand name, services and location are clearly and repeatedly associated online
- You monitor what AI tools say about your brand when prompted
- You have a strategy to earn AI citations, not just search rankings
AI-Powered Paid Media
AI has transformed paid media. Campaigns that rely on manual, legacy approaches are being outperformed by smarter, AI-optimised structures every day.
- AI bidding strategies aligned to your actual business goals, not just traffic
- Campaigns structured to feed AI algorithms the right signals: conversions, not just clicks
- Landing pages optimised for Quality Score and conversion, not just traffic
- Remarketing and audience segmentation strategy in place
- Tracking real business outcomes, not vanity metrics
Content AI Wants to Cite
AI learns from the best content on the web. If your content is thin, generic or outdated, AI will cite someone else.
- Long-form, expert content that goes deeper than your competitors
- Content is original, based on real data, real experience and real opinions
- Industry topics covered comprehensively, built around entities not just keywords
- Content repurposed across formats: blog, video, social, podcast and beyond
Measuring the AI Era
If you cannot measure the impact of AI on your traffic and brand, you cannot improve your position in it. AI-era analytics require a new lens.
- Tracking zero-click traffic trends and adjusting strategy accordingly
- Reporting goes beyond sessions and rankings to revenue impact
- Brand mentions across AI platforms monitored on a regular basis
- Your team understands what AI-era success looks like in data
So, How Did You Score?
18+ ticked
Strong foundations
You are in good shape. Let us sharpen the edges and close the gaps before competitors exploit them.
10 to 17
Real gaps exist
Solid base but meaningful gaps that competitors will exploit. Now is the time to act.
Under 10
Act now
Your brand risks becoming invisible in AI search. The good news: it is fixable, and faster than you think.
Let Us Run Your
AI Audit. Free.
Find out exactly where your brand stands and get a clear roadmap to close the gap in the AI search era.
Book Your Free Audit
