Digital Marketing Account Manager (Paid Media)

Digital Marketing Account Manager (Paid Media)

We are looking for talented Paid Media Digital Marketing Account Managers to join our award-winning team! You’ll be responsible for end-to-end campaign management from planning, running, and reporting back on pay-per-click (PPC) and paid social media campaigns for some of the most incredible brands in the UAE and beyond.

Are you a results-driven individual with a passion for digital marketing? We encourage you to apply for the Digital Marketing Account Manager (Paid Media) at Sandstorm Digital, Dubai, UAE.

Job description

As a Digital Marketing Account Manager (Paid Media) at Sandstorm Digital, you will play a pivotal role in planning, executing, and optimizing paid media campaigns across various digital platforms for our clients. Your expertise in digital advertising, e-commerce, data analysis, and strategic thinking will be essential to ensure our client’s brand reaches its target audience effectively.

Key Responsibilities:

1. Account Management:

• Act as the primary point of contact for clients, ensuring clear and effective communication and fostering strong relationships.
• Collaborate with internal teams to develop and execute marketing strategies tailored to each client’s needs and goals.

2. Strategy Development:

• Develop and execute comprehensive paid media strategies aligned with the our client’s marketing objectives.
• Define target audience segments and channels for optimal campaign performance.

3. Campaign Management:

• Plan, launch, and manage paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others to meet ROI goals.
• Proficiency in Google Ads, including search, display, P. Max, and shopping campaigns.
• Strong understanding of e-commerce marketing strategies and conversion optimization.
• Experience with keyword research, market analysis, and ad copywriting.
• Familiarity with Google Analytics and other tracking tools to measure campaign performance.
• Monitor campaign performance, optimize budgets, and make real-time adjustments to maximize ROI.
• Conduct A/B testing and implement best practices to improve ad performance.

4. Budget Management:

• Manage the paid media budget, allocate funds strategically, and ensure efficient spending.
• Provide regular budget reports and forecasts to our clients

5. Data Analysis:

• Analyze campaign data and metrics to track KPIs, identify trends, and recommend data-driven decisions.
• Utilize analytics tools to measure and report on the performance of campaigns.

6. Content Collaboration:

• Collaborate with the content and creative teams to develop compelling ad copy and creative assets.
• Ensure client’s brand consistency and alignment in all paid media materials.

7. Stay Current:

• Stay up-to-date with industry trends, new ad formats, and emerging digital advertising platforms.
• Make recommendations for adopting new technologies and strategies to enhance paid media efforts.

8. Reporting:

• Prepare and present regular performance reports to our clients.
• Share insights and actionable recommendations based on campaign data.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience in managing paid media campaigns across various platforms including Google Ads, Facebook Ads Manager, and other industry-specific tools.
• Strong understanding of digital advertising, PPC, SEO, and SEM.
• Proficiency in data analysis and analytics tools such as Google Analytics.
• Excellent communication and project management skills.
• Creative thinking and problem-solving abilities.
• Familiarity with marketing automation tools.
• Highly organized and detail-oriented, with the ability to manage multiple accounts and projects simultaneously.
• Must be proficient in English, other languages are a plus.

Apply via job board platform or LinkedIn or via email with a cover letter and resume at [email protected] with the subject heading: Job application: Digital Marketing Account Manager (Paid Media)