SEO, User Experience (UX)

Master Class: User-Centric Approach To Better SEO

Our CSO, Omar Kattan, participated in the 2019 DigiMarCon Middle East as an SEO thought leader. His advice is still as relevant today as ever.

Search Marketing Master Class

A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. In this session, SEO thought leader, Omar Kattan, provides a practical approach to creating this winning SEO strategy.

Click here to watch the class on YouTube, and here to watch the class via Vimeo.

Key takeaways

1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimize for Google’s KPIs and you will win
2) Don’t just think of optimizing your website think about optimizing the user experience
3) Measure SEO KPIs that reflect long-term business success, not short-term quick wins.

https://www.slideshare.net/slideshow/embed_code/key/lGUS3WGwzXBh1f?startSlide=1

Search Marketing Master Class – Omar Kattan, Sandstorm Digital from DigiMarCon – Digital Marketing, Media and Advertising Conferences & Exhibitions

Omar Kattan

Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.