We attended the Think Retail on Air, a virtual event focused on preparing businesses for the holidays. Google discusses the latest holiday trends, strategies, and
Setting up and running a Google remarketing campaign involves several steps. Below is a detailed guide on how to set up and run a Google
In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what
YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many
Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version. Google has
Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools
Ramadan, a religious holiday for 1.9 billion Muslims around the world, lasts for 29-30 days. During this period, Muslims observe a fast from dawn until
Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to
As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been
Google dominates the search engine market, maintaining 90 % of the market share. Pay-per-click (PPC) advertising is a popular method that utilizes Google Ads to
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