
PPC Is Moving Up the Funnel
PPC used to have a very clear role. Capture demand, drive conversions, and prove efficiency. Anything earlier in the journey usually lived with content, brand,

PPC used to have a very clear role. Capture demand, drive conversions, and prove efficiency. Anything earlier in the journey usually lived with content, brand,

OpenAI is taking bold steps to turn ChatGPT into a full-fledged advertising platform. The company recently posted a Growth Paid Marketing Platform Engineer job, signaling

Introduction Basic personalization in PPC, like adding a customer’s name to ad copy or segmenting by demographics has become outdated. In 2025, consumers expect brands

Conversion dips can feel like red flags for marketers and clients alike during a paid search campaign. When conversions drop, it’s essential to diagnose the
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