Search Engine Optimization (SEO)
Technical foundations, content strategy and search opportunities aligned with customer intent and business goals.
- [email protected]
- + 971 (0) 4 4549772
- Concord Tower, Media City Dubai
Managing Director & Chief Strategy Officer, Sandstorm Digital. Co-creator of Cited, RankSpark and Prosely. Helping brands navigate how AI is changing search, content and customer discovery.
Omar Kattan is an SEO and AI marketing expert, agency leader, published contributor, speaker and co-creator of marketing technology. As Managing Director and Chief Strategy Officer at Sandstorm Digital Worldwide, he connects strategic thinking with practical application.
His career spans more than 20 years in corporate and brand strategy, marketing communications, advertising and search across the Middle East, North Africa and Europe. He was instrumental in establishing SEO and inbound marketing departments at agencies including the business now known as iProspect and WPP’s MediaCom.
Through Sandstorm Digital’s presence in the UAE, Egypt and the United States, he brings this experience to an international marketing practice.
Today, Omar’s work explores how brands build visibility and authority across search engines and AI-generated answers. His experience across Arabic and English markets informs his approach to language, customer intent and content, connecting emerging technology with established business priorities.
Selected brands worked with across his career
Technical foundations, content strategy and search opportunities aligned with customer intent and business goals.
Helping brands assess their presence in generative AI answers and strengthen the information and authority supporting discovery.
Organizing useful, clear information around the questions customers ask across search and answer platforms.
Examining brand mentions, citations and competitive presence across AI assistants, including Arabic and English discovery.
Connecting AI adoption, content workflows and marketing technology with practical priorities for brands and agency teams.
Sharing experience through published commentary, The DiGi Files, conference sessions and workshops.
Omar is a co-creator of Cited, RankSpark and Prosely, three products developed through Sandstorm Digital to address practical marketing challenges.
Examine brand mentions, citations and competitor visibility across AI assistants, then identify actions to address the gaps.
Explore Cited ↗Why Sandstorm built Cited ↗
Analyze competitive keyword gaps and use AI-supported recommendations to prioritize opportunities for organic search visibility.
Explore RankSpark ↗
Bring brand voice, search research, AI-assisted writing and citation verification into a structured workflow for content teams.
Explore Prosely ↗Published insights on AI search, brand discovery, storytelling and the decisions facing modern marketers.
As a regular contributor to Sandstorm Digital’s vodcast, Omar shares perspectives on search, digital marketing and emerging technology.
Conversations connect industry developments with the practical questions facing brands and marketing teams.
Watch Omar on The DiGi Files ↗Conference sessions, panels and workshops connecting search expertise with customer understanding and business strategy.
Watch the DigiMarCon masterclass ↗
Selected MENA Search Awards wins for Sandstorm Digital and its client teams. Omar leads strategy at the agency.
MENA Search Awards
MENA Search Awards
MENA Search Awards
Client recommendation · May 23, 2012
“Omar is simply an inspiration.”
Vala highlights Omar’s impressive SEO expertise, deep knowledge across digital disciplines and commitment to delivering concrete results through digital insight.
Read the recommendation on LinkedIn ↗Client recommendation · October 5, 2012
“Omar has a passion for his subject and can distill complex ideas into simple, actionable tasks.”
Matthew describes Omar’s advice at MediaCom across keyword research, onsite optimisation and link building.
Read the recommendation on LinkedIn ↗Colleague recommendation · May 13, 2012
“Omar is one of the few media professionals who dares to challenge the status quo to drive clients’ businesses and colleagues’ thinking to the next level.”
Kinga’s recommendation highlights Omar’s strategic thinking and ability to integrate SEO with the wider communications plan.
Read the recommendation on LinkedIn ↗LinkedIn recommendation · Agency leadership and client work
“What truly stood out was their strategic mindset and focus on long-term growth rather than short-term fixes.”
Roberto credits Omar’s leadership during Sandstorm’s platform migration work and highlights the team’s strategic approach.
Read the recommendation on LinkedIn ↗Selected excerpts from recommendations published on Omar’s LinkedIn profile. Dates reflect when each recommendation was written. Earlier recommendations concern his established search and digital marketing experience; Roberto’s recommendation concerns his leadership and the Sandstorm team’s work.
For editorial interviews, speaking opportunities, podcast conversations, research collaborations or strategic consulting.
Sandstorm Digital® Worldwide
Dubai – Cairo – DC Metro (USA)
Address: Concord Tower, Media City
Dubai, United Arab Emirates.
UAE: + 971 (0) 4 4549772
USA: +1 (571) 665-4744
