Your website isn’t a “set it and forget it” project, it’s your digital storefront, and just like a physical shop, it needs regular upkeep to stay in top shape. Here’s our website maintenance checklist with direct links to tools we trust, so you can test, update, and optimize like a pro.
1 Check Your Site Speed
Why it matters: Slow websites lose visitors and rankings.
How to check: Use Google PageSpeed Insights to see your site’s performance score and get specific recommendations.
Aim for a score of 90+ on both mobile and desktop. Compress images and leverage browser caching for a quick win.
2 Hunt Down Broken Links
Why it matters: Broken links frustrate users and hurt SEO.
How to check: Run a scan with Ahrefs’ Broken Link Checker.
If you’ve recently updated URLs or deleted old pages, make sure you set up 301 redirects.
3 See if You’re Showing Up on SERPs
Why it matters: If you’re invisible on Google, your site might as well not exist.
How to check: Log into Google Search Console to see which keywords bring visitors to your site and if Google is indexing your pages properly.
Keep an eye on the “Coverage” report for crawl errors and indexing issues.
4 Measure Content Performance
Why it matters: Data shows what’s resonating with your audience.
How to check: Review metrics in Google Analytics 4.
Look for pages with high traffic but low engagement — they may need a content refresh or stronger call-to-action.
5 Secure Your Site
Why it matters: Cybersecurity threats are constant, and a breach can destroy trust.
How to check: Schedule regular backups, update your SSL certificate, and ensure your security plugins are active.
We recommend setting automatic updates for security patches where possible.
6 Update Your CMS and Plugins
Why it matters: Outdated software is a hacker’s favorite door into your site.
How to check: Log into your CMS (WordPress, Shopify, etc.) and apply pending updates.
Test updates in a staging environment before pushing them live to avoid breaking functionality.
Consistent website maintenance is the difference between a site that’s just “there” and a site that performs, converts, and builds your brand authority.
If you’d rather have a pro keep your site running at peak performance, our web team can handle everything from speed optimization to security monitoring, so you can focus on growing your business. Contact us today [email protected]
