Link Building in the AI Era
Link building is not dead. It is just growing up. For years, the goal was simple. Get links. Get rankings. Move on. But the rise of AI powered search and large language models has changed what links actually do for your brand. Today, links are no longer just signals for Google’s crawler. They are credibility […]
The Math Behind Topical Authority: Insights from the Google API Leaks
Recent Google API leaks have given the SEO community a rare glimpse into how search might actually measure a site’s expertise. According to SEO researcher Shaun Anderson, the concept of Topical Authority may be driven by measurable, mathematical signals rather than abstract reputation. If that’s true, the implications for content strategy are huge. Building authority […]
