That’s a wrap for Google I/O 2023. For marketers, the main focus was AI-driven upgrades to Search. With new generative AI capabilities in Search, Google
The “hreflang x-default” attribute is used in international SEO to indicate the default language version of a page when no other language version matches the
In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what
From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the
Google has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will
Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is
In February, our agency participated in the EMEA EXEC CIRCLE Briefing. In this event, Alice Mansergh (Managing Director of Google Customer Solutions, UK & Ireland)
Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a
Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to
A few days ago, Google, announced the next steps in its Artificial Intelligence (AI) Journey. With its rival, Microsoft looking to integrate ChatGPT into Bing,
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